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Currently Browsing: Marketing Tips

Sucking for Years; Wants New for Nada

What is a muse to do with site owners who have sites that are 6,7,8 years old because they have ignored most of what folks like me advise? Some actually having the attitude that they somehow know better — which gives them the excuse to ignore all prudent recommendations. Marketing isn’t necessary, keeping updated in both information and looks hasn’t been important either. Things should... read more

Thankful for the Evolving Web

At this point in time, in history, I am reminded about how excited I was about technology over 13 years ago when I opened the first little Internet Studio in a sleepy town on the Illinois/Wisconsin border.  Much has happened since then. That sleepy town became congested and crazy, technology has evolved at a pace most cannot keep up with and I moved off the grid to a plot of land in Mississippi.  So my... read more

The Truth About Free Search Engine Rankings

15 years and counting and still on a daily basis I am faced with explaining the truth about free search engine rankings. And every time I do, the other side is clearly in shock and awe over this reality of what is required, the time and effort needed and the challenge to be embraced. You’ve heard that phrase “there’s no such thing as a free lunch?” Boy, does that apply to search... read more

For PPCs; You Need to be a Smartie

This is information technology after all, right? That means you use the information available to you so that you can learn, evolve with technology and understand the variables that can and will affect your outcome — or ROI. Yahoo put together a nifty little eBook that while it applies to Yahoo’s platform specifically, the tips and concepts apply overall to any Pay Per Click campaign.... read more

Business E-mail Etiquette: Shameless Plug

Business E-mail Etiquette | “THE... read more

Do You Understand Google PageRank?

Most site owners do not. They think it is an “opinion” that someone at Google arbitrarily comes up with. Many times the site owner thinking their site is much better than what Google’s PageRank indicates. PageRank is not about “thinking” a site is good or not. It is about the numbers and the data. The data that Google has reflecting the quality of the links to your site that... read more

B2B Blogging Tanks?

When I first saw the title of the article in question, I couldn’t believe what I was reading: Forrester: B2B Blogging Takes Nose Dive Blogging taking a nose dive? How can that be? Blogging is an excellent way of connecting with your visitors, opening a dialog, using the social media tools available today to create buzz, create branding and loyalty. A new opportunity to have an open and honest... read more
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