Sep 4, 2008 Posted by Judith

Flash Sure is Nifty But…

I am constantly in awe of some of the Flash sites out there. The creativity, design and functionality that Flash offers is hard to ignore. So, it is not so strange that customers see Flashed presentations and templates and want to have them as their Web site. Then, I have to talk them off the ledge… Search engines have become much better at reading Flashed sites. But it isn’t anywhere near... read more

Sep 2, 2008 Posted by Judith

“They Said They Could Get Top 10 Positions for My Site!”

First, who is “they?” “They” are always popping up as the experts on advertising to zeppelins!  I never seem to be able to get an answer when I ask who ” they” is…  Second, “Top 10″ for what? Your specific keywords? Or, phrases “they” deemed “they” could accomplish that for you? Very important distinction folks! Those of use... read more

Aug 28, 2008 Posted by Judith

Creating PPC Ads that Actually Work!

I work with clients all the time who don’t rank well and look to PPC advertising as the solution. They then come back concerned that their PPC ads are not effective. Mostly this concern comes from folks who setup their own campaigns without doing any amount of data mining or investigation into what works, what their market reacts to, what their competition is successfully doing. Of course, I... read more

Aug 21, 2008 Posted by Judith

“All Things Come to Those Who Go After Them!”

That’s my favorite quote from Rob Estes. And boy, does it apply online! Online is not a “build it and they will come” environment. As a matter of fact it is now probably the proportionate opposite. Without any effort, plans or action, you are lucky if you get found. You must think proactive, reactive and aggressive to survive! Attitude is everything! Without a marketing strategy that... read more

Aug 20, 2008 Posted by Judith

You don’t do “Social Media Marketing”, You ARE Social Media Marketing!

It’s what the Internet has always been — social. That’s why the Web has evolved over one short decade to the become the life changing behemoth it is today. Let’s define social: so·cial [soh-shuhl] –adjective 1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club. 2. seeking or enjoying the companionship of others; friendly;... read more

Aug 19, 2008 Posted by Judith

Going the Extra Mile is Just Good Business!

One of the great ways to get your online business exposure and generate word of mouth is to share your experience with others by going the extra mile. By doing so, you become known as an expert in your field and folks get to know you better. People like doing business with those they trust and feel they know much more than a complete stranger! Add to that you will be perceived as knowledgeable expert in... read more

Aug 18, 2008 Posted by Judith

SEO is So Easy a Caveman Could Do It?

That’s the impression many have when they contact me to change their “meta keyword tags” so that they can rocket to #1 on Google.  To which I quietly think to myself — that’s one smart caveman! I then respond with the comment — “if it were only that easy.”   I go on to explain how, after you search for your targeted keywords, look at those numbers in... read more