Feb 26, 2009 Posted by Judith

Optimize Schmoptimize!

“In order that all men may be taught to speak truth, it is necessary that all likewise should learn to hear it.” - Samuel Johnson (1709-1784) English Author, Lexicographer With all the talk in regard to SEO (Search Engine Optimization) one could come to the assumption that all you have to do is optimize your pages and Shazam! your site is in the Top 10 and the orders/contacts/conversions will... read more

Feb 2, 2009 Posted by Judith

Is Your Site More Than Just a Pretty Face?

For years I have been advising clients who wanted a “new look” to forget about static HTML Web sites and get on to WordPress. As a matter of fact, I no longer take on new clients who believe that have a handful of “web pages”, what I call brochureware, is all that is required. Why make that stand? Because I’ve always believed that to take someone’s money knowing that... read more

Jan 29, 2009 Posted by Judith

Brand Me, Baby!

What is branding? The official definition:To mark with or as if with a hot iron. To mark to show ownership. To provide with or publicize using a brand name. To impress firmly; fix ineradicably: “Imagery of the war has branded itself into the national consciousness.”How does this apply to your Web site or online business? By being aware of and working to brand your business, you... read more

Jan 26, 2009 Posted by Judith

Why Blog? Why WordPress?

Instead of asking “Why Blog?” How about coming up with reasons not to? Then, I am sure you will find that the answers are not the reasons you would hear from successful competitive business owners. Why WordPress? The main reasons is clients can update or add to their sites themselves. Something I’ve been asked for the ability to do since I started this business 15 years ago. I’ll... read more

Dec 18, 2008 Posted by Judith

Is Your Site Like a Cheap Suit?

The saying “on it like a cheap suit” refers to the fact the cheap suits are all over the place from fabric to lack of quality. I see “cheap suit” Web sites all the time. Sites whose owners think they look all dressed up and believe they are actually giving the impression of being a formal business. When in contrast these sites are clearly reflecting the site’s overall lack... read more

Nov 13, 2008 Posted by Judith

Web Site Cost Overview

With the economy as it is, I’ve been increasingly receiving requests in regard to Web site costs as folks look to the online environment to subsidize their income. Some have ideas they had on the backburner for some time while others are falling the prey of “slap up a site, sell anything, make bushels of money” hype. What is clear is that perceptions about what a Web site should cost as... read more

Nov 6, 2008 Posted by Judith

How Much Should a Web Site Cost?

Whatever it takes to compete in your market! The most you can afford to have a fighting chance to be taken seriously and for site visitors to have confidence in doing business with you!! I’ve seen great sites for $1000 and over-priced sites in the 5 and 6 figure range. It isn’t as much what the cost is or should be, it is creating a presentation that will produce the desire results. You can... read more

Sep 8, 2008 Posted by Judith

Let Them Have (SEO) Cake!

Technology is what is is — we can’t change it — we can only go with the flow. Nor can we think that by disregarding certain things or ignoring others that we can expect the same level of success as the rabid aggressive non-relenting Netrepreneurs that thrive online. SEO is that 300 pound gorilla in the room that many talk about, think they know about, even think they are doing when in... read more

Jul 24, 2008 Posted by Judith

Thankful for the Evolving Web

At this point in time, in history, I am reminded about how excited I was about technology over 13 years ago when I opened the first little Internet Studio in a sleepy town on the Illinois/Wisconsin border.  Much has happened since then. That sleepy town became congested and crazy, technology has evolved at a pace most cannot keep up with and I moved off the grid to a plot of land in Mississippi.  So my... read more