Jul 24, 2008 Posted by Judith

Thankful for the Evolving Web

At this point in time, in history, I am reminded about how excited I was about technology over 13 years ago when I opened the first little Internet Studio in a sleepy town on the Illinois/Wisconsin border.  Much has happened since then. That sleepy town became congested and crazy, technology has evolved at a pace most cannot keep up with and I moved off the grid to a plot of land in Mississippi.  So my... read more

Jul 22, 2008 Posted by Judith

The Truth About Free Search Engine Rankings

15 years and counting and still on a daily basis I am faced with explaining the truth about free search engine rankings. And every time I do, the other side is clearly in shock and awe over this reality of what is required, the time and effort needed and the challenge to be embraced. You’ve heard that phrase “there’s no such thing as a free lunch?” Boy, does that apply to search... read more

Jul 8, 2008 Posted by Judith

B2B Blogging Tanks?

When I first saw the title of the article in question, I couldn’t believe what I was reading: Forrester: B2B Blogging Takes Nose Dive Blogging taking a nose dive? How can that be? Blogging is an excellent way of connecting with your visitors, opening a dialog, using the social media tools available today to create buzz, create branding and loyalty. A new opportunity to have an open and honest... read more

Jul 7, 2008 Posted by Judith

Can New Sites Generate Income?

The short answer: Yes, they sure can! The long answer…. Now, most who want to put up a new site do not have the luxury sites in the 90s once had.  In the beginning, a basic site was easy to do and that site was relatively easy to get found.  And, being the “market” was not as tech savvy, the site owner didn’t have a high bar to reach to gain their attention. Now, instead of a... read more

Jun 19, 2008 Posted by Judith

Social Media Attains Critical Mass

If you’ve been resisting the Social Media wave, a recent study reflects you can no longer ignore the writing on the wall. Check out these latest stats: More than half of adults now relying on at least one of these so-called Web 2.0 platforms for communicating with friends, family, or colleagues on a regular basis. it is clear that a fundamental shift has taken place in all of our lives about what... read more

Jun 18, 2008 Posted by Judith

Marketing Mission: Target Those Who Care

…the most compelling form of marketing is one that establishes a rapport between our organization’s expertise and those who care. ~ Justin Talerico [ Article: Why 'Social Conversion' Is A Term You Should Know ] The above article is a good read for any Web site owner or online marketer in order to continue their understanding of the benefits and integration of social media. If you are one of... read more

Jun 16, 2008 Posted by Judith

Are You an Interactive Technophobe?

in·ter·ac·tive [in-ter-ak-tiv] –adjective acting one upon or with the other. of or pertaining to a two-way system of electronic communications, as by means of television or computer. (of a computer program or system) interacting with a human user, often in a conversational way, to obtain data or commands and to give immediate results or updated information. Every day I have to remind clients that... read more

Jun 4, 2008 Posted by Judith

Static HTML Sites are Soooo Turn of the Century…

I’ve been Blogging for years. Have 4; with several others on my idea plate. I loved WordPress so much that I turned this very site entirely over to WordPress over 5 years ago. Wish I had done that sooner! I no longer recommend static HTML sites to new clients. I find it difficult to be paid to create something I know will not be effective, be taken as seriously or promote their branding as... read more

May 29, 2008 Posted by Judith

We Are All Experts in Training

I receive so many feeds and eZines that there are times I simply don’t have time to even open them all let alone read them all! But I’m an infoholic and do my best to keep on the edge by watching and analyzing the commentary, studies and observations of online marketing “experts.” In doing so, being an expert in training for the entire life of my consulting practice here at... read more

May 28, 2008 Posted by Judith

25 Social Media & Networking Sites

It’s a crazy time. You could spend literally most of your time keeping up with social media and networking sites working towards more exposure and networking opportunities. The reality is it is very difficult to keep tabs on all the various “pages”, accounts, friends and networks once they are setup. That is why it is so important to choose those that work best for you and that you... read more

May 12, 2008 Posted by Judith

Trust is Gold Online; So is Going Social

Trust is not something you can launch with a Web site. Just as in the off-line world, trust is built with consistency and over time. You can’t “buy” trust; you have to earn it. Search algorithms have trust factors. For example, Google determines trustworthiness of a site by the number and quality of sites that link to a particular site. Although this isn’t the end all be all,... read more