Jan 29, 2009 Posted by Judith

Brand Me, Baby!

What is branding? The official definition:To mark with or as if with a hot iron. To mark to show ownership. To provide with or publicize using a brand name. To impress firmly; fix ineradicably: “Imagery of the war has branded itself into the national consciousness.”How does this apply to your Web site or online business? By being aware of and working to brand your business, you... read more

Jan 28, 2009 Posted by Judith

Can You Get Rich Online?

That would depend on:What your product or service is. Certainly if you had a legitimate recipe for the cure for cancer, you would have it easier than trying to get exposure in say real estate, online marketing, gift shops, etc. Try to find a niche that isn’t a saturated online market. Otherwise nothing less than a rabidly aggressive approach will be required to penetrate and compete. How much the... read more

Jan 15, 2009 Posted by Judith

2009 Marketing Trends Considered Most Important

A very interesting survey/report came out that had some information you may be able to use in creating your marketing strategies. With the economic times being what they are and your customers being tighter with their wallets — in many cases becoming smarter before they open them up, it is critical that you make sure to offer the value and confidence they need to choose to do business with... read more

Jan 5, 2009 Posted by Judith

Blogging, Being “Social”, New Projects and the New Year

O.K. kind readers — you asked and I’ll answer. My recent posts here, in articles and on my other Blogs covered New Years Resolutions for Web site Owners, Business E-mail Etiquette Resolutions and... read more

Dec 22, 2008 Posted by Judith

The Saturated Web

Over the weekend, due the cold weather I found myself stuck inside; pondering. First, I apologize for the length of this post. Some topics just do not fit in 2-3 short little paragraphs and this is one of them. Secondly, I wanted to find a way of relaying the reality of what of the current online environment entails so that you have your head tightly screwed on for the year ahead. Since the start of the... read more

Dec 18, 2008 Posted by Judith

Is Your Site Like a Cheap Suit?

The saying “on it like a cheap suit” refers to the fact the cheap suits are all over the place from fabric to lack of quality. I see “cheap suit” Web sites all the time. Sites whose owners think they look all dressed up and believe they are actually giving the impression of being a formal business. When in contrast these sites are clearly reflecting the site’s overall lack... read more

Dec 3, 2008 Posted by Judith

Do You Mean Business?

You mean business if you:Have well-written content that is grammatically correct and spelled properly. Your Web site is chock full of information that talks to your customer’s desires and needs. Have excellent photos and graphics that will represent the quality of your products and services — no clip art for you! You understand your profit margins and what you can sell your wares for to... read more

Nov 25, 2008 Posted by Judith

Top 10 eStore Mistakes

10. Not having a plan or doing the due diligence necessary to determine if the new eStore can be competitive against the established sites already doing the same. Without niche — you’re nothing special. Selling the same stuff 100,000 sites are already selling, without offering anything unique or of greater value (service, freebies, member points, niche focus) is futile. 9. The store’s... read more

Nov 13, 2008 Posted by Judith

Web Site Cost Overview

With the economy as it is, I’ve been increasingly receiving requests in regard to Web site costs as folks look to the online environment to subsidize their income. Some have ideas they had on the backburner for some time while others are falling the prey of “slap up a site, sell anything, make bushels of money” hype. What is clear is that perceptions about what a Web site should cost as... read more