Dec 30, 2008 Posted by Judith

Top 10 Web Site New Year’s Resolutions: 2009

At this time every year we review our lives and come up with resolutions to try and improve upon in the year ahead. Your Web site should not be excluded from this important effort considering online is more fluid and ever changing. Web site owners are safe to assume that there is no standing still or resting on your laurels when it comes to doing business online (That’s when your perceived... read more

Dec 22, 2008 Posted by Judith

The Saturated Web

Over the weekend, due the cold weather I found myself stuck inside; pondering. First, I apologize for the length of this post. Some topics just do not fit in 2-3 short little paragraphs and this is one of them. Secondly, I wanted to find a way of relaying the reality of what of the current online environment entails so that you have your head tightly screwed on for the year ahead. Since the start of... read more

Dec 18, 2008 Posted by Judith

Is Your Site Like a Cheap Suit?

The saying “on it like a cheap suit” refers to the fact the cheap suits are all over the place from fabric to lack of quality. I see “cheap suit” Web sites all the time. Sites whose owners think they look all dressed up and believe they are actually giving the impression of being a formal business. When in contrast these sites are clearly reflecting the site’s overall lack... read more

Dec 3, 2008 Posted by Judith

Do You Mean Business?

You mean business if you: Have well-written content that is grammatically correct and spelled properly. Your Web site is chock full of information that talks to your customer’s desires and needs. Have excellent photos and graphics that will represent the quality of your products and services — no clip art for you! You understand your profit margins and what you can sell your wares for... read more

Nov 25, 2008 Posted by Judith

Top 10 eStore Mistakes

10. Not having a plan or doing the due diligence necessary to determine if the new eStore can be competitive against the established sites already doing the same. Without niche — you’re nothing special. Selling the same stuff 100,000 sites are already selling, without offering anything unique or of greater value (service, freebies, member points, niche focus) is futile. 9. The store’s... read more

Nov 13, 2008 Posted by Judith

Web Site Cost Overview

With the economy as it is, I’ve been increasingly receiving requests in regard to Web site costs as folks look to the online environment to subsidize their income. Some have ideas they had on the backburner for some time while others are falling the prey of “slap up a site, sell anything, make bushels of money” hype. What is clear is that perceptions about what a Web site should cost as... read more

Nov 3, 2008 Posted by Judith

Whose Your Mommy?

When times are tough, that’s when your marketing needs to get lean, mean, tight and toned. We don’t have the luxury of guessing or playing around to see what may or may not happen when marketing dollars are one of the first things folks look to cut from their ever decreasing budgets. Here is one market you need to think about how you can tap into. Moms! They are many times the primary... read more

Oct 29, 2008 Posted by Judith

Do You Twitter and Tweet?

When I talk to clients about Twitter and tweeting, there is silence at the other end of the phone. Many have not heard of Twitter or know that when you use Twitter, you “tweet.” The main reason many do not know about Twitter is a vast majority are not yet Blogging — or if they are, they are not yet wholeheartedly involved as they should be to know, be aware of and use all the various... read more

Oct 13, 2008 Posted by Judith

Time to be a Marketing Maniac!

When the going gets tough — the tough get going, right? Right! The last thing you want to do when challenges arise is to become a back seat driver when you need to be in full control of the wheel! Marketing is a 24/7 activity. Good marketers know that they may have to modify the message, but that they need to keep getting that message out. Now is the time for all good men (and women) to ramp up... read more

Oct 9, 2008 Posted by Judith

Your Customers Want to Interact with You!

A new study came out that reflects what I’ve been typing about for some time. Your clients, site visitors and potential customers want to communicate with you. They want to share product information and experiences. The want to have a discussion with you. They want to share their opinions and points of view about how you can better serve them. This is the type of data, feedback and information... read more

Aug 21, 2008 Posted by Judith

“All Things Come to Those Who Go After Them!”

That’s my favorite quote from Rob Estes. And boy, does it apply online! Online is not a “build it and they will come” environment. As a matter of fact it is now probably the proportionate opposite. Without any effort, plans or action, you are lucky if you get found. You must think proactive, reactive and aggressive to survive! Attitude is everything! Without a marketing strategy... read more

Aug 20, 2008 Posted by Judith

You don’t do “Social Media Marketing”, You ARE Social Media Marketing!

It’s what the Internet has always been — social. That’s why the Web has evolved over one short decade to the become the life changing behemoth it is today. Let’s define social: so·cial [soh-shuhl] –adjective 1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club. 2. seeking or enjoying the companionship of others; friendly;... read more