You don’t do “Social Media”, You ARE Social Media!

Social Media Marketing is You!

From its inception it is what the Internet has always been -- social. That's why the Web has evolved to the become the life changing behemoth it is today. Let's define social: so·cial [soh-shuhl] –adjective 1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club. 2. seeking or enjoying the companionship of others; friendly; sociable; … [Read more...]

Why I Left Facebook (and never really did G+)

So Done With Facebook

Yes, I have posts here discussing how to use Social Media. All those posts also note that you need to really "work it" for social to produce benefits. And, I can attest to that -- when I've been active on social media sites you do connect and find networking opportunities. You have LinkedIn, Twitter, Facebook, G+ and slews of others -- some more niche and market specific social sites. We are … [Read more...]

Trust is Gold Online; So is Going Social

Trust is Gold Online!

Trust is not something you can launch with a Website. Well, you can -- by having a credible, great looking site that has the visuals and content that instill a perception that lends to trust -- but that's not enough. Just as in the off-line world, trust is built with consistency -- over time. You can't "buy" trust; you have to earn it. Search algorithms have trust factors. For example, … [Read more...]

My 10 Most Popular Posts of 2014

The IStudio Best of 2014

At this time of year the "resolutions" articles can get overwhelming and redundant! Being my 2014 Resolutions still apply, I thought this year I would share with you the "best of" from The IStudio®. Each year during the slow week between the Holidays I look at my various site's stats and try to gleam information, discover patterns and most importantly look at what was most popular so I … [Read more...]

4 Truths About Free Search Engine Rankings

4 Truths of Search Engine Rankings

This December I will enter my 20th year as an online consultant. And still on a daily basis I am faced with explaining the truth about free (what is now called "organic") search engine rankings. Especially after the launch of a new WordPress Website, one of the primary follow-up issues is the client wanting to know when they will be in the "top 10." Every time this conversation takes … [Read more...]

Marketing Mission: Target Those Who Care

Social and Blogging Tools

Every couple of weeks I make a point of poking around the MediaPost.com Website looking for interesting articles and info I won't run into in my daily travels. Today, I tripped on an article from 2008 that is just as relevant now which included a quote that inspired this post! "...the most compelling form of marketing is one that establishes a rapport between our organization's expertise … [Read more...]