Trust is Gold Online; So is Going Social

Trust is Gold Online!

Trust is not something you can launch with a Website. Well, you can -- by having a credible, great looking site that has the visuals and content that instill a perception that lends to trust -- but that's not enough. Just as in the off-line world, trust is built with consistency -- over time. You can't "buy" trust; you have to earn it. Search algorithms have trust factors. For example, … [Read more...]

My 10 Most Popular Posts of 2014

The IStudio Best of 2014

At this time of year the "resolutions" articles can get overwhelming and redundant! Being my 2014 Resolutions still apply, I thought this year I would share with you the "best of" from The IStudio®. Each year during the slow week between the Holidays I look at my various site's stats and try to gleam information, discover patterns and most importantly look at what was most popular so I … [Read more...]

4 Truths About Free Search Engine Rankings

4 Truths of Search Engine Rankings

This December I will enter my 20th year as an online consultant. And still on a daily basis I am faced with explaining the truth about free (what is now called "organic") search engine rankings. Especially after the launch of a new WordPress Website, one of the primary follow-up issues is the client wanting to know when they will be in the "top 10." Every time this conversation takes … [Read more...]

Marketing Mission: Target Those Who Care

Social and Blogging Tools

Every couple of weeks I make a point of poking around the MediaPost.com Website looking for interesting articles and info I won't run into in my daily travels. Today, I tripped on an article from 2008 that is just as relevant now which included a quote that inspired this post! "...the most compelling form of marketing is one that establishes a rapport between our organization's expertise … [Read more...]

21 Twitter Tips You Need to Know

21 Twitter Tips

Almost everyone has a Twitter account, but surprisingly many folks aren't sure how to best use Twitter for their business. Some even make the mistake of having one account for both personal and business -- which doesn't always work out to well. Below are tips you can use to help your business rise above the noise when using Twitter for your business: Business Only Account: for business … [Read more...]

10 WordPress Website New Year’s Resolutions

Happy 2014

At this time every year we review our business status and methodologies and come up with resolutions to try to improve our success and profitability in the year ahead.  Considering online is more fluid than ever before excluding your WordPress Website from this important effort would be a serious oversight, right? That's why I've created this article for you so that you have the basics to … [Read more...]