Sep 9, 2008 Posted by Judith

New Sites and the Test of Time

Most new sites will go through a waiting period for around 9 months before search engines like Google will add them to their index. It’s also known as an aging delay or in Google’s case — the sandbox. See, now you have to pass the test of time. This is basically a quality control type of move to index those sites that apparently have serious owners building sites with true value.... read more

Sep 8, 2008 Posted by Judith

Let Them Have (SEO) Cake!

Technology is what is is — we can’t change it — we can only go with the flow. Nor can we think that by disregarding certain things or ignoring others that we can expect the same level of success as the rabid aggressive non-relenting Netrepreneurs that thrive online. SEO is that 300 pound gorilla in the room that many talk about, think they know about, even think they are doing when in... read more

Sep 4, 2008 Posted by Judith

Flash Sure is Nifty But…

I am constantly in awe of some of the Flash sites out there. The creativity, design and functionality that Flash offers is hard to ignore. So, it is not so strange that customers see Flashed presentations and templates and want to have them as their Web site. Then, I have to talk them off the ledge… Search engines have become much better at reading Flashed sites. But it isn’t anywhere near... read more

Sep 2, 2008 Posted by Judith

“They Said They Could Get Top 10 Positions for My Site!”

First, who is “they?” “They” are always popping up as the experts on advertising to zeppelins!  I never seem to be able to get an answer when I ask who ” they” is…  Second, “Top 10″ for what? Your specific keywords? Or, phrases “they” deemed “they” could accomplish that for you? Very important distinction folks! Those of use... read more

Aug 28, 2008 Posted by Judith

Creating PPC Ads that Actually Work!

I work with clients all the time who are concerned about their PPC ads not being effective. Mostly this concern comes from folks who setup their own campaigns without doing any amount of data mining or investigation into what works, what their market reacts to, what their competition is successfully doing. Of course, I provide guidance, suggestions and even setup campaigns in order for clients to have a... read more

Aug 18, 2008 Posted by Judith

SEO is So Easy a Caveman Could Do It?

That’s the impression many have when they contact me to change their “meta keyword tags” so that they can rocket to #1 on Google.  To which I quietly think to myself — that’s one smart caveman! I then respond with the comment — “if it were only that easy.”   I go on to explain how, after you search for your targeted keywords, look at those numbers in... read more

Aug 7, 2008 Posted by Judith

Flash and Search Engines Still a No Go

The last several weeks have found me explaining, over and over again, even though Google announced is can now index Flash, why I still poo-poo Flash sites when it comes to wanting to gain relevant rankings. I love Flash! Believe me — it’s amazing! And, what some Flash designers can do confirms to me that their brains fire on different cylinders than mine. I’ve dabbled in Flash and... read more

Jul 31, 2008 Posted by Judith

Spiders, Crawlers and Bots Oh My!

Bots, Spiders, Crawlers are all nick-names for the little programs that are constantly scouring the Internet indexing every file they find. You can see which Bots have visited your Web site in your site’s stats. For example, Googlebot is Google’s little indexing program. These Bots are how search engines become aware of your site and new additions/pages so you can be listed accordingly.... read more

Jul 29, 2008 Posted by Judith

Inbound Links = Networking Opportunity

In a previous post Keeping Tabs on Your Market I told you about how you can use Google Alerts to keep track of what those in your industry, competitors or even Bloggers are up to. It’s a simple concept really. You set up alerts for your main keyword phrases and new posts, sites and pages that include those terms are sent to you in a nifty little e-mail for you to check out. Another neato way to use... read more