Jan 13, 2009 Posted by Judith

Need an Article Resource?

I get asked all the time about how to add content your site or Blog without having to actually sit down and write quality content. With that I first advise my clients to write their own articles. Doing so will then reflect their personality and expertise, thereby soft-selling their skills and giving folks a reason to want to do business with them over their perceived competitors. That said, there are... read more

Dec 22, 2008 Posted by Judith

The Saturated Web

Over the weekend, due the cold weather I found myself stuck inside; pondering. First, I apologize for the length of this post. Some topics just do not fit in 2-3 short little paragraphs and this is one of them. Secondly, I wanted to find a way of relaying the reality of what of the current online environment entails so that you have your head tightly screwed on for the year ahead. Since the start of the... read more

Dec 16, 2008 Posted by Judith

Free Keyword Research Tools

If you search my site for the terms “keywords” or “search engines” you’ll quickly find a common theme. When it comes to keywords, guessing or surmising isn’t good enough. You need to do the research and due diligence to target your market and what they are using to find your products/services/business, etc. Keywords (more accurately keyword phrases) research should be... read more

Dec 9, 2008 Posted by Judith

Customer Service Gives You an Edge!

When times get tough, business owners are even more selective about where they spend their company’s dollars. One thing that many online business owners don’t fully understand the importance of or take full advantage of, is the customer service aspect of having an online presence. Online, there is an expectation of immediacy. Whether that be with information that is commonly desired and... read more

Dec 4, 2008 Posted by Judith

Keywords Schmeewords

Don’t get me wrong — keywords are at the heart of any Web site’s marketing strategy. And, keywords (actually keyword phrases) should be discussed during the development process — not afterward. Keywords are fundamental to your SEO (search engine optimization) efforts but only when researched and integrated properly. Now with that said, surprisingly I find that many are under an... read more

Nov 25, 2008 Posted by Judith

Top 10 eStore Mistakes

10. Not having a plan or doing the due diligence necessary to determine if the new eStore can be competitive against the established sites already doing the same. Without niche — you’re nothing special. Selling the same stuff 100,000 sites are already selling, without offering anything unique or of greater value (service, freebies, member points, niche focus) is futile. 9. The store’s... read more

Nov 12, 2008 Posted by Judith

Trust Your Partners or Find New Ones!

Recently I was a bit surprised when making a recommendation to a client who has been with me for over 10 years to be told “I just don’t want to go into the unknown because of a good sales pitch.” Anyone who has read my site or worked with me for even a short amount of time should know I don’t give “sales pitches.” Nor do I base my recommendations contingent on my... read more