Feb 2, 2009 Posted by Judith

Is Your Site More Than Just a Pretty Face?

For years I have been advising clients who wanted a “new look” to forget about static HTML Web sites and get on to WordPress. As a matter of fact, I no longer take on new clients who believe that have a handful of “web pages”, what I call brochureware, is all that is required. Why make that stand? Because I’ve always believed that to take someone’s money knowing that... read more

Jan 26, 2009 Posted by Judith

Why Blog? Why WordPress?

Instead of asking “Why Blog?” How about coming up with reasons not to? Then, I am sure you will find that the answers are not the reasons you would hear from successful competitive business owners. Why WordPress? The main reasons is clients can update or add to their sites themselves. Something I’ve been asked for the ability to do since I started this business 15 years ago. I’ll... read more

Jan 20, 2009 Posted by Judith

How Many Web Pages Do I Need?

As many as you need to reach your goals! If you just want a business card/brochureware site where folks can contact you or ask questions, you need to rethink what you want to accomplish online as brochureware is nowhere. But one has to be realistic and realize that a starter site is just that — a start. Any starter site, where the site owner would like to experience ROI, has to be created with... read more

Jan 15, 2009 Posted by Judith

2009 Marketing Trends Considered Most Important

A very interesting survey/report came out that had some information you may be able to use in creating your marketing strategies. With the economic times being what they are and your customers being tighter with their wallets — in many cases becoming smarter before they open them up, it is critical that you make sure to offer the value and confidence they need to choose to do business with... read more

Jan 13, 2009 Posted by Judith

Need an Article Resource?

I get asked all the time about how to add content your site or Blog without having to actually sit down and write quality content. With that I first advise my clients to write their own articles. Doing so will then reflect their personality and expertise, thereby soft-selling their skills and giving folks a reason to want to do business with them over their perceived competitors. That said, there are... read more

Dec 22, 2008 Posted by Judith

The Saturated Web

Over the weekend, due the cold weather I found myself stuck inside; pondering. First, I apologize for the length of this post. Some topics just do not fit in 2-3 short little paragraphs and this is one of them. Secondly, I wanted to find a way of relaying the reality of what of the current online environment entails so that you have your head tightly screwed on for the year ahead. Since the start of the... read more

Dec 16, 2008 Posted by Judith

Free Keyword Research Tools

If you search my site for the terms “keywords” or “search engines” you’ll quickly find a common theme. When it comes to keywords, guessing or surmising isn’t good enough. You need to do the research and due diligence to target your market and what they are using to find your products/services/business, etc. Keywords (more accurately keyword phrases) research should be... read more

Dec 9, 2008 Posted by Judith

Customer Service Gives You an Edge!

When times get tough, business owners are even more selective about where they spend their company’s dollars. One thing that many online business owners don’t fully understand the importance of or take full advantage of, is the customer service aspect of having an online presence. Online, there is an expectation of immediacy. Whether that be with information that is commonly desired and... read more

Dec 4, 2008 Posted by Judith

Keywords Schmeewords

Don’t get me wrong — keywords are at the heart of any Web site’s marketing strategy. And, keywords (actually keyword phrases) should be discussed during the development process — not afterward. Keywords are fundamental to your SEO (search engine optimization) efforts but only when researched and integrated properly. Now with that said, surprisingly I find that many are under an... read more