Jan 26, 2009 Posted by Judith

Why Blog? Why WordPress?

Instead of asking “Why Blog?” How about coming up with reasons not to? Then, I am sure you will find that the answers are not the reasons you would hear from successful competitive business owners. Why WordPress? The main reasons is clients can update or add to their sites themselves. Something I’ve been asked for the ability to do since I started this business 15 years... read more

Jan 20, 2009 Posted by Judith

How Many Web Pages Do I Need?

As many as you need to reach your goals! If you just want a business card/brochureware site where folks can contact you or ask questions, you need to rethink what you want to accomplish online as brochureware is nowhere. But one has to be realistic and realize that a starter site is just that — a start. Any starter site, where the site owner would like to experience ROI, has to be created with... read more

Jan 15, 2009 Posted by Judith

2009 Marketing Trends Considered Most Important

A very interesting survey/report came out that had some information you may be able to use in creating your marketing strategies. With the economic times being what they are and your customers being tighter with their wallets — in many cases becoming smarter before they open them up, it is critical that you make sure to offer the value and confidence they need to choose to do business with... read more

Jan 13, 2009 Posted by Judith

Need an Article Resource?

I get asked all the time about how to add content your site or Blog without having to actually sit down and write quality content. With that I first advise my clients to write their own articles. Doing so will then reflect their personality and expertise, thereby soft-selling their skills and giving folks a reason to want to do business with them over their perceived competitors. That said, there are... read more

Dec 30, 2008 Posted by Judith

Top 10 Web Site New Year’s Resolutions: 2009

At this time every year we review our lives and come up with resolutions to try and improve upon in the year ahead. Your Web site should not be excluded from this important effort considering online is more fluid and ever changing. Web site owners are safe to assume that there is no standing still or resting on your laurels when it comes to doing business online (That’s when your perceived... read more

Dec 22, 2008 Posted by Judith

The Saturated Web

Over the weekend, due the cold weather I found myself stuck inside; pondering. First, I apologize for the length of this post. Some topics just do not fit in 2-3 short little paragraphs and this is one of them. Secondly, I wanted to find a way of relaying the reality of what of the current online environment entails so that you have your head tightly screwed on for the year ahead. Since the start of... read more

Dec 16, 2008 Posted by Judith

Free Keyword Research Tools

If you search my site for the terms “keywords” or “search engines” you’ll quickly find a common theme. When it comes to keywords, guessing or surmising isn’t good enough. You need to do the research and due diligence to target your market and what they are using to find your products/services/business, etc. Keywords (more accurately keyword phrases) research should... read more

Dec 9, 2008 Posted by Judith

Customer Service Gives You an Edge!

When times get tough, business owners are even more selective about where they spend their company’s dollars. One thing that many online business owners don’t fully understand the importance of or take full advantage of, is the customer service aspect of having an online presence. Online, there is an expectation of immediacy. Whether that be with information that is commonly desired and... read more

Dec 4, 2008 Posted by Judith

Keywords Schmeewords

Don’t get me wrong — keywords are at the heart of any Web site’s marketing strategy. And, keywords (actually keyword phrases) should be discussed during the development process — not afterward. Keywords are fundamental to your SEO (search engine optimization) efforts but only when researched and integrated properly. Now with that said, surprisingly I find that many are under an... read more

Nov 25, 2008 Posted by Judith

Top 10 eStore Mistakes

10. Not having a plan or doing the due diligence necessary to determine if the new eStore can be competitive against the established sites already doing the same. Without niche — you’re nothing special. Selling the same stuff 100,000 sites are already selling, without offering anything unique or of greater value (service, freebies, member points, niche focus) is futile. 9. The store’s... read more

Nov 12, 2008 Posted by Judith

Trust Your Partners or Find New Ones!

Recently I was a bit surprised when making a recommendation to a client who has been with me for over 10 years to be told “I just don’t want to go into the unknown because of a good sales pitch.” Anyone who has read my site or worked with me for even a short amount of time should know I don’t give “sales pitches.” Nor do I base my recommendations contingent on my... read more

Oct 23, 2008 Posted by Judith

Blog Right or Don’t Blog at All

Right now I have 3 Blogs. I used to have a couple others but there simply was not enough time for me to give each Blog the time it deserved. So I shut them down. I struggle at times to keep the three I have now up to snuff. Part of my job is to keep tabs, track trends and get a feel for what is going on “out there.” I subscribe to newsletters that keep me in the loop and check in on my... read more