Jun 16, 2009 Posted by Judith

7-Minute SEO Guide

SEO (Search Engine Optimization) has always, to me, been a combo of common sense and simple good writing principles. I was naturally SEO’ing sites back in the day before this term was even coined! Folks are always asking me how what they can do to SEO themselves. That’s when I suggest they dump their static HTML site and move over to WordPress and use it as a CMS (Content Management System)... read more

Jun 9, 2009 Posted by Judith

Are You a Habitual Keyword Stuffer?

While some cannot remember what life was like BI (before Internet), one would think we’ve progressed in the area of how to properly use the title, meta and image alt tags within our sites. But nooooooooooooooo, instead we are still back in the 1990s when it comes to understanding the important tags that can help with our SEO efforts. The tags haven’t changed. Same tags. Their importance... read more

Jun 2, 2009 Posted by Judith

What Do Search Engines Want?

Something entirely different than what many site owners want or are wiling to put the knowledge acquisition and effort in to offer. What is that I hear you say?A Web site that is well designed overall, thought out and grown over time. Unique quality content not to be found elsewhere that provides value to your site visitors. Accurate and unique title tags for each and every page. Accurate and unique... read more

May 27, 2009 Posted by Judith

WordPress How To: SEO Permalinks

The default URLs or Permalinks created by WordPress are not user or search engine friendly. There all kinds of ways to tweak your Permalink structure to suite your needs, you can read all about Permalinks here. For example the WordPress default Permalink looks something like this: http://www.theistudio.com/muse/?p=123 So here’s a quick and easy tip to solve both of these issues. When in WordPress,... read more

May 26, 2009 Posted by Judith

Don’t Forget to Think “Local”!

When it comes to SEO/SEM and getting found, so many simply overlook or downright forget about the geographic influence that search should have in their program. Have you considered the terms and phrases that locals would use to find your business? Have you tweaked your listings on free local search sites? Too often, the local related searches or venues are ignored in lieu of our obsession with the big... read more

May 12, 2009 Posted by Judith

SEO Bullseye Marketing

Let’s see here… according to Google’s last index figure when they used to display that information, Google indexed 8,058,044,651 Web pages! This was the last figured displayed before they decided to no longer show their index count in October/2005! So it is pretty easy to understand that the number of sites and pages have grown exponentially. Not all are quality, not all are of interest... read more

May 7, 2009 Posted by Judith

7 Easy Tips to Improve Search Engine Rankings

Not the end all be all, but a great way to really get the ball rolling when it comes to working on improving your free/natural/organic search engine rankings.Know where you are at before making any changes:You need to benchmark now where your site currently stands in the rankings to what effects your efforts will have. Good? Bad? Indifferent? Title Tag:Make sure you have a unique and descriptive title... read more

Apr 21, 2009 Posted by Judith

Your Business in 155 Characters?

One would think that most folks would easily be able to describe their business in 155 characters or less. Not the case. When working on setting up new sites, I give clients a bit of “homework” to get them thinking. One of these exercises includes describing their business in 155 characters or less. 50% of those I work with assume I mean 155 words and send an unreadable paragraph my way... read more

Apr 16, 2009 Posted by Judith

Reality of Reciprocal Linking

Each day I receive e-mail through all my various sites from other site owners or link marketing “representatives” offering to exchange links. I also receive e-mails from clients asking my opinion on the very same type of requests. Most approach me in such a manner that I do not even consider their request — delete. They neglect to include their name while using a throw-away Gmail... read more