Oct 14, 2009 Posted by Judith

5 Google Analytics Basics

Stats or analytics are your best friend! They tell you exactly, precisely, what is happening on your site (or not). Traffic patterns, visitors, entries and exits are all there for you to review and then apply that information to your program moving forward. With all this great information at your fingertips whether on your server or by integrating Google Analytics, my experience shows all that info can... read more

Sep 24, 2009 Posted by Judith

R.I.P. Meta Keyword Tag

Finally! Google has come out and stated what many of us have been saying for years — contrary to the ongoing myths “out there” perpetrated by uninformed site owners and consultants. On Monday, the Google Blog in a post titled “Google does not use the keywords meta tag in web ranking” that also included the video below, states emphatically in regard to the Keyword Meta Tag:... read more

Sep 1, 2009 Posted by Judith

The Winner Is … SEO or PPC?

So which do you think draws more traffic to your site. SEO or PPC? If you said SEO; you’re wrong. If you said PPC — wrong again! For the second year in a row, the highest percentage of sales dollars (40%) was generated from visitors who arrived at a site via direct access or bookmarks. Engine Ready, an Internet marketing company, analyzed 18.7 million visits over two years to Web sites run... read more

Aug 25, 2009 Posted by Judith

Do Your Landing Pages Suck?

Many don’t want to make the effort to find out … I don’t know how many times I’ve clicked on a PPC ad to only “land” at a page that either doesn’t have what I am looking for, is poorly developed and/or simply doesn’t have a clue as to how to build confidence and cater to what I, as the searcher, “landed” there for. Then, I listen to frustrated... read more

Aug 19, 2009 Posted by Judith

Facey Pages and Tweety Books a Fad?

Whatever the polar opposite of a fad is — that’s what social media is! Maybe we have to review what the word social means to put things into perspective: so⋅cial  [soh-shuhl] –adjectivepertaining to, devoted to, or characterized by friendly companionship or relations: a social club. seeking or enjoying the companionship of others; friendly; sociable; gregarious. of, pertaining to,... read more

Aug 12, 2009 Posted by Judith

How are We Supposed to Get One-Way Inbound Links!?

I bet you’ve thought about this yourself! If link exchanges are risky then how do actually get people to link to you? When asked this question, my response is “it’s all about the content”. Have content worth linking to and the links will happen. Simple, right? Wrong! While that’s the short and sweet of it, there are many other considerations that you need to be aware of,... read more

Aug 4, 2009 Posted by Judith

Unrealistic Seach Engine Ranking Obsession

There are many a Web site owner who is obsessed and at the same time extremely frustrated with their organic/natural (free) search engine rankings. I get that. They want to rank highly for every possible word combination someone may use to find them. I get that (albeit unrealistic expectation) too. But, what I don’t get is that when advised what is necessary to feed their obsession, they... read more

Jul 21, 2009 Posted by Judith

“If You Are Not Learning; You Are Falling Behind”

That my friends is the reality of doing business online! I’ve been at it 15 years now and still learn something new almost each and every day. Learning can at times be fun while at other times frustrating. But that’s how you learn. Don’t want to be on a continual learning curve? Then maybe you need to seriously consider if the online business environment is really for you. Based on my... read more

Jul 8, 2009 Posted by Judith

WordPress How To: PageRank Sculpting

While WordPress is inherently more SEO friendly, SEO in regard to “PageRank Sculpting” comes up daily around here. For the most part the folks who ask me have heard about PageRank Sculpting, don’t know what it is and want to know how to do it. First, what is PageRank Sculpting? PageRank Sculpting is what was called Dynamic Linking back in the day. The gist is that you are trying to... read more