Jul 31, 2008 Posted by Judith

Spiders, Crawlers and Bots Oh My!

Bots, Spiders, Crawlers are all nick-names for the little programs that are constantly scouring the Internet indexing every file they find. You can see which Bots have visited your Web site in your site’s stats. For example, Googlebot is Google’s little indexing program. These Bots are how search engines become aware of your site and new additions/pages so you can be listed accordingly.... read more

Jul 29, 2008 Posted by Judith

Inbound Links = Networking Opportunity

In a previous post Keeping Tabs on Your Market I told you about how you can use Google Alerts to keep track of what those in your industry, competitors or even Bloggers are up to. It’s a simple concept really. You set up alerts for your main keyword phrases and new posts, sites and pages that include those terms are sent to you in a nifty little e-mail for you to check out. Another neato way to use... read more

Jul 22, 2008 Posted by Judith

The Truth About Free Search Engine Rankings

15 years and counting and still on a daily basis I am faced with explaining the truth about free search engine rankings. And every time I do, the other side is clearly in shock and awe over this reality of what is required, the time and effort needed and the challenge to be embraced. You’ve heard that phrase “there’s no such thing as a free lunch?” Boy, does that apply to search... read more

Jul 21, 2008 Posted by Judith

For PPCs; You Need to be a Smartie

This is information technology after all, right? That means you use the information available to you so that you can learn, evolve with technology and understand the variables that can and will affect your outcome — or ROI. Yahoo put together a nifty little eBook that while it applies to Yahoo’s platform specifically, the tips and concepts apply overall to any Pay Per Click campaign.... read more

Jul 14, 2008 Posted by Judith

Do You Understand Google PageRank?

Most site owners do not. They think it is an “opinion” that someone at Google arbitrarily comes up with. Many times the site owner thinking their site is much better than what Google’s PageRank indicates. PageRank is not about “thinking” a site is good or not. It is about the numbers and the data. The data that Google has reflecting the quality of the links to your site that... read more

Jun 19, 2008 Posted by Judith

Social Media Attains Critical Mass

If you’ve been resisting the Social Media wave, a recent study reflects you can no longer ignore the writing on the wall. Check out these latest stats:More than half of adults now relying on at least one of these so-called Web 2.0 platforms for communicating with friends, family, or colleagues on a regular basis. it is clear that a fundamental shift has taken place in all of our lives about what it... read more

Jun 18, 2008 Posted by Judith

Marketing Mission: Target Those Who Care

…the most compelling form of marketing is one that establishes a rapport between our organization’s expertise and those who care. ~ Justin Talerico [ Article: Why 'Social Conversion' Is A Term You Should Know ] The above article is a good read for any Web site owner or online marketer in order to continue their understanding of the benefits and integration of social media. If you are one of my... read more