My 10 Most Popular Posts of 2014

The IStudio Best of 2014

At this time of year the "resolutions" articles can get overwhelming and redundant! Being my 2014 Resolutions still apply, I thought this year I would share with you the "best of" from The IStudio®. Each year during the slow week between the Holidays I look at my various site's stats and try to gleam information, discover patterns and most importantly look at what was most popular so I … [Read more...]

SEO Bullseye Marketing PDF

WordPress SEO Bullseye Marketing

Let’s see here... The Indexed Web as of today last count contains at least 4.33 billion pages. Not all are quality, not all are of interest – as a matter of fact many are just dead files located on a server out in Internet-land. With that in mind, and the added fact that certain markets have become saturated, how are you going to get found in this mess? Bullseye marketing! You know what a … [Read more...]

4 Truths About Free Search Engine Rankings

4 Truths of Search Engine Rankings

This December I will enter my 20th year as an online consultant. And still on a daily basis I am faced with explaining the truth about free (what is now called "organic") search engine rankings. Especially after the launch of a new WordPress Website, one of the primary follow-up issues is the client wanting to know when they will be in the "top 10." Every time this conversation takes … [Read more...]

Marketing Mission: Target Those Who Care

Social and Blogging Tools

Every couple of weeks I make a point of poking around the MediaPost.com Website looking for interesting articles and info I won't run into in my daily travels. Today, I tripped on an article from 2008 that is just as relevant now which included a quote that inspired this post! "...the most compelling form of marketing is one that establishes a rapport between our organization's expertise … [Read more...]

Whoo-Hoo! SEO *is* Dead!

Whoo-hoo! SEO *is* Dead!

Having been online from the start building successful Websites for almost 2 decades, the biggest PIA of the whole experience has been SEO. Many site owners resisted embracing the hard work of marketing their sites -- they had the "build it and they will come" mentality. Back in the day, Search Engine Optimization was something those of us who created plain ole HTML sites naturally considered … [Read more...]

Crafting Link Worthy Content

Crafting Link Worthy Content

One of the most asked questions sent my way is for me to explain in a "simple and clear" way what you need to do to get those coveted backlinks that certain search engines look at to determine rankings. Here you go -- simple and clear:  Craft Link Worthy Content! craft, craft·ing 1. To make by hand. 2. To make or construct (something) in a manner suggesting great care or ingenuity. It's … [Read more...]