Marketing Mission: Target Those Who Care

Social and Blogging Tools

Every couple of weeks I make a point of poking around the Website looking for interesting articles and info I won't run into in my daily travels. Today, I tripped on an article from 2008 that is just as relevant now which included a quote that inspired this post! "...the most compelling form of marketing is one that establishes a rapport between our organization's expertise … [Read more...]

Whoo-Hoo! SEO *is* Dead!

Whoo-hoo! SEO *is* Dead!

Having been online from the start building successful Websites for almost 2 decades, the biggest PIA of the whole experience has been SEO. Many site owners resisted embracing the hard work of marketing their sites -- they had the "build it and they will come" mentality. Back in the day, Search Engine Optimization was something those of us who created plain ole HTML sites naturally considered … [Read more...]

Crafting Link Worthy Content

Crafting Link Worthy Content

One of the most asked questions sent my way is for me to explain in a "simple and clear" way what you need to do to get those coveted backlinks that certain search engines look at to determine rankings. Here you go -- simple and clear:  Craft Link Worthy Content! craft, craft·ing 1. To make by hand. 2. To make or construct (something) in a manner suggesting great care or ingenuity. It's … [Read more...]

10 WordPress Website New Year’s Resolutions

Happy 2014

At this time every year we review our business status and methodologies and come up with resolutions to try to improve our success and profitability in the year ahead.  Considering online is more fluid than ever before excluding your WordPress Website from this important effort would be a serious oversight, right? That's why I've created this article for you so that you have the basics to … [Read more...]

Do Your Landing Pages Suck?

WordPress and Landing Pages

Many don't want to make the effort to find out ... Have you ever clicked on a PPC ad to only "land" at a page that either doesn't have what you looking for, is poorly developed and/or simply doesn't have a clue as to how to build confidence and cater to what you, as the searcher, "landed" there for? You are not alone. This happens quite often to me... Frustrated site owners contact me … [Read more...]

Link Building: Myths vs. Facts

Link Building Facts vs. Myths

One of the neat things about technology is the great people you come across in your online travels. Recently when investigating Link Building info and partners, I came across Brandon over As you know before I recommend a product or service I have to check out the company for my own sites. Communications with Brandon were speedy, courteous and clearly he is on top of his … [Read more...]

Read This to Keep Up!

Read and Read Some More!

Due to the recent Global WordPress bot attacks and caching plugin security vulnerabilities, I was asked a bunch of times this week how I find this stuff out. Suffice it to say I read -- a lot! The next question was if I wouldn't mind making some recommendations for required reading. I'll leave out the overly techie stuff, the multitude of WordPress, Marketing, SEO and Social Media feeds that … [Read more...]

Time for a Marketing Kick in the Butt!

Time for a Marketing Kick in the Butt!

When the going gets tough -- the tough get going, right? Right! I can't hear you! That's better... The last thing you want to do when challenges arise is to become a back-seat driver when you need to be in full control at the wheel! It's been challenging for small business for awhile now -- and we still have a way to go. But those of us who run our own businesses have a backbone made of … [Read more...]