Nov 18, 2008 Posted by Judith

Online Success by Osmosis?

Why is it so many participating in technology don’t want to understand it well enough to use it properly? Why is it so many with online businesses want the $$$ but don’t want to make any reasonable investment? Why is it so many want the benefits that technology offers (working at home, flexible schedule, lower overhead) but don’t want to make the effort to gain the necessary skills and... read more

Nov 17, 2008 Posted by Judith

5 Order Confirmation Tips

If you run an eCom site, most likely your system sends out an order acknowledgment e-mail upon receipt of an order. If you don’t have a system that does this — time to upgrade to one that does! When customers receive an order acknowledgment in their inbox after placing an order, that lends to your business being perceived as professional and credible. There are certain basics you need to make... read more

Nov 13, 2008 Posted by Judith

Web Site Cost Overview

With the economy as it is, I’ve been increasingly receiving requests in regard to Web site costs as folks look to the online environment to subsidize their income. Some have ideas they had on the backburner for some time while others are falling the prey of “slap up a site, sell anything, make bushels of money” hype. What is clear is that perceptions about what a Web site should cost as... read more

Nov 12, 2008 Posted by Judith

Trust Your Partners or Find New Ones!

Recently I was a bit surprised when making a recommendation to a client who has been with me for over 10 years to be told “I just don’t want to go into the unknown because of a good sales pitch.” Anyone who has read my site or worked with me for even a short amount of time should know I don’t give “sales pitches.” Nor do I base my recommendations contingent on my... read more

Nov 10, 2008 Posted by Judith

Business E-mail & First Impressions

Probably several times each week through one of my Blogs or postings out there online, someone gives me a hard time about how I am too aggressive with my opinions when it comes to business e-mail etiquette and that I make a “big deal” out of nothing. To me, when it comes to business, e-mail etiquette is common sense — and a big deal. They go on to say how all this “e-mail etiquette... read more

Nov 6, 2008 Posted by Judith

How Much Should a Web Site Cost?

Whatever it takes to compete in your market! The most you can afford to have a fighting chance to be taken seriously and for site visitors to have confidence in doing business with you!! I’ve seen great sites for $1000 and over-priced sites in the 5 and 6 figure range. It isn’t as much what the cost is or should be, it is creating a presentation that will produce the desire results. You can... read more

Nov 5, 2008 Posted by Judith

Mark Your Holiday Email Marketing Calendars

I’ve been thinking about the Holidays for a while already. I don’t particularly like it, but I have to plan my Holiday marketing strategies and get them in place now in order to be prepared for the online holiday rush. I started reminding clients weeks ago to get in gear and get organized for this busy time of year. From “Holidzing” your site to setting “last day in time for... read more

Nov 4, 2008 Posted by Judith

Business is Business is Business

I’ve been doing this long enough to know what works, what’s pure hype and what site owners need to consider to learn how to do business online. That’s the reason many choose to work with me. They know they’ll get the straight scoop with no ulterior motive other than to ensure their success. Business is business. Yes, some of the “how tos” may be different between the... read more

Nov 3, 2008 Posted by Judith

Whose Your Mommy?

When times are tough, that’s when your marketing needs to get lean, mean, tight and toned. We don’t have the luxury of guessing or playing around to see what may or may not happen when marketing dollars are one of the first things folks look to cut from their ever decreasing budgets. Here is one market you need to think about how you can tap into. Moms! They are many times the primary... read more