Jul 21, 2009 Posted by Judith

“If You Are Not Learning; You Are Falling Behind”

That my friends is the reality of doing business online! I’ve been at it 15 years now and still learn something new almost each and every day. Learning can at times be fun while at other times frustrating. But that’s how you learn. Don’t want to be on a continual learning curve? Then maybe you need to seriously consider if the online business environment is really for you. Based on my... read more

May 26, 2009 Posted by Judith

Don’t Forget to Think “Local”!

When it comes to SEO/SEM and getting found, so many simply overlook or downright forget about the geographic influence that search should have in their program. Have you considered the terms and phrases that locals would use to find your business? Have you tweaked your listings on free local search sites? Too often, the local related searches or venues are ignored in lieu of our obsession with the big... read more

May 12, 2009 Posted by Judith

SEO Bullseye Marketing

Let’s see here… according to Google’s last index figure when they used to display that information, Google indexed 8,058,044,651 Web pages! This was the last figured displayed before they decided to no longer show their index count in October/2005! So it is pretty easy to understand that the number of sites and pages have grown exponentially. Not all are quality, not all are of interest... read more

May 7, 2009 Posted by Judith

7 Easy Tips to Improve Search Engine Rankings

Not the end all be all, but a great way to really get the ball rolling when it comes to working on improving your free/natural/organic search engine rankings.Know where you are at before making any changes:You need to benchmark now where your site currently stands in the rankings to what effects your efforts will have. Good? Bad? Indifferent? Title Tag:Make sure you have a unique and descriptive title... read more

Apr 23, 2009 Posted by Judith

Extreme Customer Service

Generic customer service won’t cut it online. What is generic customer service?Answering inquiries when you get around to it — if at all. Shipping at your convenience. Not paying attention to details. Not ensuring customers have the resources and info available to them to make doing business with you easier. Communicating as though you didn’t make it out of the sixth grade.By... read more

Apr 16, 2009 Posted by Judith

Reality of Reciprocal Linking

Each day I receive e-mail through all my various sites from other site owners or link marketing “representatives” offering to exchange links. I also receive e-mails from clients asking my opinion on the very same type of requests. Most approach me in such a manner that I do not even consider their request — delete. They neglect to include their name while using a throw-away Gmail... read more

Apr 9, 2009 Posted by Judith

Octo-search Growing Like Gangbusters!

Trying to pull relevantly for one word keywords is next to impossible. Especially for new sites. That has always been the case except for back in the day when there weren’t that many sites — or that many searchers for that matter. A recent report that was touting Google’s dominance of 72% of search traffic for March, 09 had the usual Google gains and other search engines lose scenario. ... read more

Apr 7, 2009 Posted by Judith

You Want RSS Subscribers?

RSS makes the syndication of your posts simple — I guess that’s why it stands for Really Simple Syndication! If you are on WordPress for example, once you get your RSS setup and in place, it is pretty much on auto-pilot moving forward. Those who subscribe will automatically get your latest posts based on your publishing schedule and settings. But just as with most things online, you have to... read more

Mar 31, 2009 Posted by Judith

Are You Viral?

I tripped on an article about the top viral marketing tactics used by B2C (Business to Consumer) marketers in the U.S. and thought I would share those with you today. What this survey indicates is “sticky” features that allow visitors to do something at your site works. 91% Encouraging E-mail Forwarding 80% Tell-A-Friend Boxes on Sites I can attest to the two above which are used quite... read more