Oct 14, 2009 Posted by Judith

5 Google Analytics Basics

Stats or analytics are your best friend! They tell you exactly, precisely, what is happening on your site (or not). Traffic patterns, visitors, entries and exits are all there for you to review and then apply that information to your program moving forward. With all this great information at your fingertips whether on your server or by integrating Google Analytics, my experience shows all that info can... read more

Oct 13, 2009 Posted by Judith

Top 10 Domain Tips

I work with clients all the time who beat their heads against the wall trying to come up with that perfect domain name that will work for their project. Many make mistakes when registering their domain names because the are not aware of some of the issues you should consider before you plunk down your money and end up owning a domain name that either you can’t use or that won’t work for... read more

Sep 29, 2009 Posted by Judith

5 Vital Mindsets for Online Success

Online success isn’t for the weak of heart. Ask anyone who is making a profitable living online and they’ll tell you hard work, long hours, learning, doing and reinventing yourself when needed is part of their successful strategy. Anyone who claims otherwise, is well, full of hooey! Here are five vital mindsets to having a successful online business:Service, Service, Service! What about... read more

Sep 22, 2009 Posted by Judith

It’s More Than Having WordPress!

Because of the economy, I probably get at least one call each day from someone who just wants to “put up a WordPress site” and start making money. They’ve seen those commercials with folks standing in front of mansions and expensive cars touting everything is on auto-pilot. Many even asking me if I have any ideas for an online business! To which I respond, “so many I don’t... read more

Sep 1, 2009 Posted by Judith

The Winner Is … SEO or PPC?

So which do you think draws more traffic to your site. SEO or PPC? If you said SEO; you’re wrong. If you said PPC — wrong again! For the second year in a row, the highest percentage of sales dollars (40%) was generated from visitors who arrived at a site via direct access or bookmarks. Engine Ready, an Internet marketing company, analyzed 18.7 million visits over two years to Web sites run... read more

Aug 25, 2009 Posted by Judith

Do Your Landing Pages Suck?

Many don’t want to make the effort to find out … I don’t know how many times I’ve clicked on a PPC ad to only “land” at a page that either doesn’t have what I am looking for, is poorly developed and/or simply doesn’t have a clue as to how to build confidence and cater to what I, as the searcher, “landed” there for. Then, I listen to frustrated... read more

Aug 19, 2009 Posted by Judith

Facey Pages and Tweety Books a Fad?

Whatever the polar opposite of a fad is — that’s what social media is! Maybe we have to review what the word social means to put things into perspective: so⋅cial  [soh-shuhl] –adjectivepertaining to, devoted to, or characterized by friendly companionship or relations: a social club. seeking or enjoying the companionship of others; friendly; sociable; gregarious. of, pertaining to,... read more

Aug 12, 2009 Posted by Judith

How are We Supposed to Get One-Way Inbound Links!?

I bet you’ve thought about this yourself! If link exchanges are risky then how do actually get people to link to you? When asked this question, my response is “it’s all about the content”. Have content worth linking to and the links will happen. Simple, right? Wrong! While that’s the short and sweet of it, there are many other considerations that you need to be aware of,... read more

Aug 4, 2009 Posted by Judith

Unrealistic Seach Engine Ranking Obsession

There are many a Web site owner who is obsessed and at the same time extremely frustrated with their organic/natural (free) search engine rankings. I get that. They want to rank highly for every possible word combination someone may use to find them. I get that (albeit unrealistic expectation) too. But, what I don’t get is that when advised what is necessary to feed their obsession, they... read more