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Currently Browsing: Marketing Tips

After 16 Years, What’s Still My #1 Piece of Advice?

I talk to all kinds of current and new Netrepreneurs every day. Today I was asked by a new client: “There is so much information and so many ‘solutions’ out there… WordPress seems to be “it” now — what if I invest in a new WordPress site and something new is right around the corner? With that in mind, what’s the one piece of advice you would give someone... read more

WordPress Site Tip: Not All Links are Created Equal

The best scenario is to have tons of inbound one-way links to your site. Those type of links show that you have something that another site found of value to link to you without having to agree to exchange links. Exchanging links is a good thing, but only if it makes sense for both sites and more importantly — site visitors. Certainly competitors won’t want to exchange links. Nor would those... read more

Your WordPress Site IS Your Face to the World!

Let me share with you some of my thoughts on 10 critical issues I’ve noticed quite a bit in just the past week or so that impacts how your WordPress Web site, and therefore your business, is perceived. If you have a Web site where attention to detail is lacking, potential customers will probably choose a company that portrays their products/services in a quality, professional manner. Don’t pay... read more

5 WordPress Search Engine Optimization (SEO) Myths

The online marketing arena is murky with quick tips and strategies to optimize your WordPress site for the best free search engine rankings. It is a fact that search engine optimization can enhance your “natural” or “organic” listings. But within reason and only when done consistently with best practices in mind. Beware of the “solutions” (I really hate that word)... read more

Be Well, Do Good, and Kick Butt…

The title of this post reflects the last words in Guy Kawasaki’s new book Enchantment: The Art of Changing Hearts, Minds and Actions which hits the shelves today. I’ve read many of Guy’s other books and am an avid follower. I was sent an advanced copy of his book to review; a book I read in one sitting (with the exception of a break for dinner.) Guy is the epitome of his title —... read more

Online: Quantity or Quality?

Online there is this misconception that more is always better. More times than not, more can be ineffective and have a negative impact on what you may be ultimately trying to accomplish. More can also be a big-time PIA! More to address, more communications to answer, more to update, more to pay attention to… all in less time. In my experience, taking the “less is more” simpler approach... read more

Static HTML Sites are Soooo Turn of the Century…

I’ve been using WordPress since it’s birth over 8 years ago and Blogging for almost as long. I loved WordPress so much that I turned this very site entirely over to WordPress 8 years ago. Wish I could have done that sooner — but that’s just about when WordPress was born! I no longer recommend static HTML sites to new clients. That makes me unpopular with those unwilling to... read more

Top 15 Social Media & Networking Sites

It’s a crazy time. You could spend literally most of your time keeping up with social media and networking sites working towards more exposure and networking opportunities. The reality is it is very difficult to keep tabs on all the various “pages”, accounts, friends and networks once they are setup. While your WordPress site makes this process a little easier by virtue of plugins, you... read more

Get More Search Engine Rankings with Less

Organic or natural search engine listings, the free ones you don’t have to pay for, require some strategy and forethought to acquire. And it takes time…. One of most important factors when it comes to free search engine rankings is relevancy. Google for example uses over 200 different and constantly changing criteria to determine relevancy. To pull on that coveted top page your site has to... read more
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