May 30, 2008 Posted by Judith

Google Needs an Intervention!

I usually don’t post on Fridays — that is unless I come across something I just can’t wait to let you know about. I was thrilled to see in writing what I’ve been stating for some time now about Google — Google simply isn’t what it used to be — and not in a good way. (See, my other posts on this topic linked below this one.) From a search marketing POV, Google has... read more

May 29, 2008 Posted by Judith

We Are All Experts in Training

I receive so many feeds and eZines that there are times I simply don’t have time to even open them all let alone read them all! But I’m an infoholic and do my best to keep on the edge by watching and analyzing the commentary, studies and observations of online marketing “experts.” In doing so, being an expert in training for the entire life of my consulting practice here at... read more

May 27, 2008 Posted by Judith

With Search Engines Less is More!

I have discussions on the topic of keyword phrases every day. And, if I have just one dollar for every time I had to make a strong point that with search engine rankings less is more — yours truly would be on an island with a satellite dish posting to my various Blogs! Relevancy is defined as “the relation of something to the matter at hand.” Now, how relevant you are is what those... read more

May 22, 2008 Posted by Judith

Google’s Search “Quality”

Many I talk to think getting listed in Google is, or should be, easy. They believe their site to be the best (many irrationally so) and think that they should just be on the top page — above the fold — if for no other reason than they desire it. You can read any number of my articles and posts on search engines (some of the most popular listed below this post) about the reality of getting good... read more

May 21, 2008 Posted by Judith

Is Your Site a Potemkin Village?

What the heck is a Potemkin Village you say? Potemkin village \puh-TEM(P)-kin\, noun: An impressive facade or display that hides an undesirable fact or state; a false front. With all the neato templates and themes available it is relatively easy and inexpensive, compared to a custom design, to have a polished and professional presentation online. However, beyond that presentation, do you have what it... read more

May 20, 2008 Posted by Judith

Company-Customer Pact

I ran across a neat little site that reflects the fact that both companies and customers should share equal responsibility during the business relationship process. All too often now-a-days you run into companies with sub-par customer service, know it and don’t seem to care. On the flip-side there are those customers who are darned right unprofitable and unwilling to even make an effort to be a... read more

May 15, 2008 Posted by Judith

So Business E-mail Etiquette Doesn’t Apply to You?

I take my business e-mails very seriously and personally. See, I understand that those who don’t know me at all or too well will be determining if the want to do business with me. They do this initially by virtue of the level of professionalism displayed in my e-mail communications — which will contribute to how easily it will be to partner, work with or hire me. Once you begin working with... read more

May 14, 2008 Posted by Judith

Preaching to the Blogging Choir

As my clients will attest; I am a Blog pusher. I am always asking them why they aren’t Blogging yet. I love to Blog, have 4 already with another on the way, and Blogging is one of the things I enjoy doing most. Of course, I’ve written here about the benefits of Blogging (see links below) and jump on every opportunity I can to get clients juiced up about how easy it is to Blog about what you... read more

May 12, 2008 Posted by Judith

Trust is Gold Online; So is Going Social

Trust is not something you can launch with a Web site. Just as in the off-line world, trust is built with consistency and over time. You can’t “buy” trust; you have to earn it. Search algorithms have trust factors. For example, Google determines trustworthiness of a site by the number and quality of sites that link to a particular site. Although this isn’t the end all be all,... read more