Spiders, Crawlers and Bots Oh My!

Webbots and WordPress

Bots, Spiders, Crawlers are all nick-names for the little programs that are constantly scouring the Internet indexing every file they find. You can see which Bots have visited your Website in your site's stats/logs. For example, Googlebot is Google's little indexing bot. If you do not see Googlebot in your stats -- that means Google is not visiting your site. These Bots are how search … [Read more...]

Ten Commandments of Search Engines

Ten Commandments of Search Engines

Time for a little updating to one of the most popular articles on this site! Even after Panda and Penguin where Google made it clear that we should be concerned about our site visitors first, on a daily basis I have clients who want to do the very things that Google has made clear are spammy, lack quality and will cause your site to not rank well. Both of those algos haven't even been run again … [Read more...]

Trust is Gold Online; So is Going Social

Trust is Gold Online!

Trust is not something you can launch with a Website. Well, you can -- by having a credible, great looking site that has the visuals and content that instill a perception that lends to trust -- but that's not enough. Just as in the off-line world, trust is built with consistency -- over time. You can't "buy" trust; you have to earn it. Search algorithms have trust factors. For example, … [Read more...]

SEO Bullseye Marketing PDF

WordPress SEO Bullseye Marketing

Let’s see here... The Indexed Web as of today last count contains at least 4.33 billion pages. Not all are quality, not all are of interest – as a matter of fact many are just dead files located on a server out in Internet-land. With that in mind, and the added fact that certain markets have become saturated, how are you going to get found in this mess? Bullseye marketing! You know what a … [Read more...]

Is Your WordPress Site Run by the Grinch?

Grinch WordPress Sites

From October through November I work with clients to "Holidize" their sites. We plan their specials calendar from shipping discounts, mailings and discount coupons and when we are going to put them live on the site. Including little graphics here and there to reflect the Holiday at hand. From Halloween, then on to Thanksgiving and then finally to the big Holidays. Even though adding little … [Read more...]

How to Get Ready for Black Friday

Black Friday is 9 days away!

You'd better be thinking about Black Friday ~ Cyber Monday. Only 9 days from today the craziness will kick in! Actually, did you know that a bunch of folks shop on Thanksgiving Eve -- a week from today! Considering shopping early birds have already been at it and you have to ship before say December 19th -- you have a very limited window to advertise, sell and ship! Here are the things I … [Read more...]