How to Get Ready for Black Friday

Black Friday is 9 days away!

You'd better be thinking about Black Friday ~ Cyber Monday. Only 9 days from today the craziness will kick in! Actually, did you know that a bunch of folks shop on Thanksgiving Eve -- a week from today! Considering shopping early birds have already been at it and you have to ship before say December 19th -- you have a very limited window to advertise, sell and ship! Here are the things I … [Read more...]

Tips to Prepare for the Holidays

Christmas in September

It's November and that means you had better have your calendar all marked up with your upcoming Holiday activities -- and duties! There are things every WordPress site owner needs to take into consideration from this day forward to prepare for the upcoming Holidays. If you are like me, you hate the fact that there is Christmas merchandising going on already in the stores. Yep, that clock is … [Read more...]

4 Truths About Free Search Engine Rankings

4 Truths of Search Engine Rankings

This December will mark my 20th year as an online consultant. And still on a daily basis I am faced with explaining the truth about free (what is now called "organic") search engine rankings. Especially after the launch of a new WordPress Website, one of the primary follow-up issues is the client wanting to know when they will be in the "top 10." Every time this conversation takes place, … [Read more...]

Marketing Mission: Target Those Who Care

Social and Blogging Tools

Every couple of weeks I make a point of poking around the MediaPost.com Website looking for interesting articles and info I won't run into in my daily travels. Today, I tripped on an article from 2008 that is just as relevant now which included a quote that inspired this post! "...the most compelling form of marketing is one that establishes a rapport between our organization's expertise … [Read more...]

Whoo-Hoo! SEO *is* Dead!

Whoo-hoo! SEO *is* Dead!

Having been online from the start building successful Websites for almost 2 decades, the biggest PIA of the whole experience has been SEO. Many site owners resisted embracing the hard work of marketing their sites -- they had the "build it and they will come" mentality. Back in the day, Search Engine Optimization was something those of us who created plain ole HTML sites naturally considered … [Read more...]