Jun 10, 2011 Posted by Judith

Where are the Ethics and Integrity Online?

You Know You’re Too Ethical When… Yeah, TOO ethical!? Lately, with some of the issues I’ve had to deal with in my day to day business activities it seems I am one of the rare few who is concerned about proper ethics and is naturally inclined to react with integrity. The last straw was when faced with a dilemma of one of my client’s competitors “cheating” for... read more

May 23, 2011 Posted by Judith

After 16 Years, What’s Still My #1 Piece of Advice?

I talk to all kinds of current and new Netrepreneurs every day. Today I was asked by a new client: “There is so much information and so many ‘solutions’ out there… WordPress seems to be “it” now — what if I invest in a new WordPress site and something new is right around the corner? With that in mind, what’s the one piece of advice you would give someone... read more

May 11, 2011 Posted by Judith

WordPress Site Tip: Not All Links are Created Equal

The best scenario is to have tons of inbound one-way links to your site. Those type of links show that you have something that another site found of value to link to you without having to agree to exchange links. Exchanging links is a good thing, but only if it makes sense for both sites and more importantly — site visitors. Certainly competitors won’t want to exchange links. Nor would those... read more

May 6, 2011 Posted by Judith

Your WordPress Site IS Your Face to the World!

Let me share with you some of my thoughts on 10 critical issues I’ve noticed quite a bit in just the past week or so that impacts how your WordPress Web site, and therefore your business, is perceived. If you have a Web site where attention to detail is lacking, potential customers will probably choose a company that portrays their products/services in a quality, professional manner. Don’t pay... read more

Apr 28, 2011 Posted by Judith

Want Online Success? It is What it is…

“It is not the strongest of the species that survive nor the most intelligent, but those most adaptive to change.” ~ Charles Darwin Those who do not experience online success tend to not be adaptive to change. Even the best WordPress site cannot compensate for inflexibility or resistance to change. I think the above quote brings home a point that a good portion of those who are currently... read more

Apr 8, 2011 Posted by Judith

5 Questions to Ask a WordPress Consultant

When I started on this technology adventure over 16 years ago it was clear that clients didn’t know the questions they needed to ask those they were trusting with their online program. Back in the day you had “Web Designers” who barely knew how to effectively use their FrontPage software let alone all the other variables and coding skills that were necessary to ensuring they had their... read more

Mar 30, 2011 Posted by Judith

5 WordPress Search Engine Optimization (SEO) Myths

The online marketing arena is murky with quick tips and strategies to optimize your WordPress site for the best free search engine rankings. It is a fact that search engine optimization can enhance your “natural” or “organic” listings. But within reason and only when done consistently with best practices in mind. Beware of the “solutions” (I really hate that word)... read more

Mar 8, 2011 Posted by Judith

Be Well, Do Good, and Kick Butt…

The title of this post reflects the last words in Guy Kawasaki’s new book Enchantment: The Art of Changing Hearts, Minds and Actions which hits the shelves today. I’ve read many of Guy’s other books and am an avid follower. I was sent an advanced copy of his book to review; a book I read in one sitting (with the exception of a break for dinner.) Guy is the epitome of his title —... read more

Mar 3, 2011 Posted by Judith

Online: Quantity or Quality?

Online there is this misconception that more is always better. More times than not, more can be ineffective and have a negative impact on what you may be ultimately trying to accomplish. More can also be a big-time PIA! More to address, more communications to answer, more to update, more to pay attention to… all in less time. In my experience, taking the “less is more” simpler approach... read more