Aug 12, 2008 Posted by Judith

Search Engine Optimization Myths

No matter how much I type or talk about the reality of getting good rankings in search engines, the hooey continues to prevail. I’ve already had to burst several bubbles this week alone on this topic and it’s only Tuesday! Myths abound online; especially when it comes to search engines and how to improve your rankings. And to be quite frank I am growing weary of being put on the defense on... read more

Aug 11, 2008 Posted by Judith

YOU Are The Key to Your Success!

Things have quieted down around The IStudio the last week or so as usually happens when the “back to school” craziness kicks in.  Folks have other things (and expenditures) on their minds. We all get a bit distracted by life’s responsibilities from time to time and when that happens, that is the very time you should make the effort to rebuild your faith in yourself.  As you are being... read more

Aug 7, 2008 Posted by Judith

Flash and Search Engines Still a No Go

The last several weeks have found me explaining, over and over again, even though Google announced is can now index Flash, why I still poo-poo Flash sites when it comes to wanting to gain relevant rankings. I love Flash! Believe me — it’s amazing! And, what some Flash designers can do confirms to me that their brains fire on different cylinders than mine. I’ve dabbled in Flash and... read more

Aug 5, 2008 Posted by Judith

Online Copyright Ignorance

Over the past week or so I’ve worked with several clients who did not realize the impact of innocently taking others writings, photos or graphics and pasting them on their site or Blog.  Some even keeping the links for photos intact to the server/site the stole them from!  Yes, stole.  Copyright applies to the Web and everything on it.   E-mail is also copyright protected. Copyright is a... read more

Aug 4, 2008 Posted by Judith

Consultant Angst… We are a necessary evil.

I’ve been “consulting” for over 15 years. What to do, when to do it, how to do it when it comes to doing business and succeeding online. I’ve honed my skills and have the experience only found with those who have been along for the ride from the start and continue to test, tune, try new things and learn — all so that I can advise from a point of knowledge and real world... read more

Jul 31, 2008 Posted by Judith

Spiders, Crawlers and Bots Oh My!

Bots, Spiders, Crawlers are all nick-names for the little programs that are constantly scouring the Internet indexing every file they find. You can see which Bots have visited your Web site in your site’s stats. For example, Googlebot is Google’s little indexing program. These Bots are how search engines become aware of your site and new additions/pages so you can be listed accordingly.... read more

Jul 28, 2008 Posted by Judith

Sucking for Years; Wants New for Nada

What is a muse to do with site owners who have sites that are 6,7,8 years old because they have ignored most of what folks like me advise? Some actually having the attitude that they somehow know better — which gives them the excuse to ignore all prudent recommendations. Marketing isn’t necessary, keeping updated in both information and looks hasn’t been important either. Things should... read more