Sep 29, 2008 Posted by Judith

Like it or Not, Opinions Are Formed by How You E-mail

It still surprises me how many folks think they can type like sixth graders and be taken seriously. When it comes to business, perception is everything. Whether you are a client, customer or provider; how you communicate with the written word will speak volumes as to what you think is important — and your level of education. See I am of the impression that educated people type in an educated... read more

Sep 22, 2008 Posted by Judith

Take Off the Rose Colored Glasses

Even if……you have the best site in the world, if is it not developed with search engines in mind, you won’t get found. …you have the best product in the world, without a professional presentation, you won’t get inquiries/orders. …you can do it yourself, your skills and knowledge are probably not adequate to succeed. …your friend talks about incredible results... read more

Sep 18, 2008 Posted by Judith

Your Domain Name Record Responsibility

When you move or change your phone number, you notify all those you want to know about your new contact information. When your credit card is canceled or expires you update all your online accounts and providers with this new information. If your credit card expires or you cancel it, you update all the companies that you use that card with so that your automatic charges can be made without issue or... read more

Sep 17, 2008 Posted by Judith

Do You Know Über?

As in Über Serious, Über Committed, Über Competitive, Über Realistic! Über or ueber comes from the German language. It is a cognate of both Latin super and Greek ὑπέρ (hyper), as well as English over (as in “overkill“). Super… Hyper… Overkill! To get found, to get exposure for your business; to stand out from the rest is a task no longer for the weak of heart.  Über has... read more

Sep 15, 2008 Posted by Judith

Brochureware is Nowhere

Back in the day, it used to be O.K. to have a basic Web site with the same type of info you would have on your business card or an off-line brochure. Hence the term “brochureware.” It also used to be O.K. (not in my book but acceptable to many– some to this day) to have a Web site that never changed, grew or added new information.  No more… Brochureware is definitely nowhere! The... read more

Sep 9, 2008 Posted by Judith

New Sites and the Test of Time

Most new sites will go through a waiting period for around 3-6 months or more before search engines like Google will add them to their index. It’s also known as an aging delay or in Google’s case — the sandbox. See, now you have to pass the test of time. This is basically a quality control type of move to index those sites that apparently have serious owners building sites with true... read more

Sep 4, 2008 Posted by Judith

Flash Sure is Nifty But…

I am constantly in awe of some of the Flash sites out there. The creativity, design and functionality that Flash offers is hard to ignore. So, it is not so strange that customers see Flashed presentations and templates and want to have them as their Web site. Then, I have to talk them off the ledge… Search engines have become much better at reading Flashed sites. But it isn’t anywhere near... read more