Apr 27, 2012 Posted by Judith

Listen, Surprise and Delight Your Customers

You can have the most well developed WordPress site in your market with the best product at the lowest price and if you don’t have your Customer Service methodology firmly intact — you’ve got nothing! This means everyone in your organization is on the same page when it comes to how to communicate and assist your potential and current customers. Excellent customer service naturally should... read more

Mar 30, 2012 Posted by Judith

Your WordPress Site and Inbound Marketing

In my previous life in the corporate jungle, marketing was about going to trade shows, cold calling and placing advertising here or there then waiting for the phone to ring. That’s Outbound Marketing. Now, so much of our marketing efforts depend on the online activities we participate in to drive traffic to our Web sites — enter Inbound Marketing. Inbound Marketing is the term used to now... read more

Mar 9, 2012 Posted by Judith

Why You Don’t Want to be a Lackey… Really.

When you start a new business you are gun-ho ready to try and make everyone happy. You jump through hoops trying to figure out what works and what doesn’t. When the “doesn’t” is more prevalent it is easy to fall in to the lackey trap. What is the lackey trap? That is when you do anything for anyone without any boundaries regardless of how they treat you. While every person... read more

Feb 6, 2012 Posted by Judith

Time to Ditch Your Comfort Zone?

Ask yourself if you are in your comfort zone and be honest about it. If the answer is “Yes”; or even “sorta” it’s time to step out — it’s time for you to be prepared to be a fish out of water! Once you are willing to leave your comfort zone, you’ll find that almost magically you will be more open minded and willing to seriously entertain the concepts,... read more

Jan 18, 2012 Posted by Judith

“Yes, I’m Back in Black”

While the title of this post is lyrics from one of my favorite bands AC/DC, it fits today’s post. We used to change the background color of our sites to black in protest over various causes back in the day. Here we are in 2012 and we are back in black. Today you may run into sites that are completely blacked out in protest of the SOPA (Stop Internet Piracy Act) that our government is toying with. ... read more

Dec 30, 2011 Posted by Judith

Top 10 WordPress Site New Year’s Resolutions

At this time every year we review our business status and methodologies and come up with resolutions to try to improve our success and profitability in the year ahead.  Excluding your WordPress Web site  from this important effort considering online is more fluid than ever before would be a serious misstep. For your convenience and consideration, I update this post each year so you can get a reminder of... read more

Nov 18, 2011 Posted by Judith

Guaranteed Top Ten Search Engine Rankings!

I spend quite a bit of time explaining how search engines work contrary to all the hype and noise out there. In the 16+ years I’ve been marketing online, getting ranked with search engines went from “something that just happened” to, as some have laughed at my recent description, “a science fair project.” “With so many e-mails stating for a fee I can have top ten... read more