How to Update to WordPress 4.2 “Powell”

How to Update WordPress

April 23, 2015: "WordPress 4.2 “Powell” Version 4.2 of WordPress, named “Powell” in honor of jazz pianist Bud Powell, is available for download or update in your WordPress dashboard. New features in 4.2 help you communicate and share, globally. For more details, … [Read more...]

Are you ready for “Significant Impact” on April 21st?

Aprll 21st Do No Evil?

My phone is ringing "off the hook". The e-mails are pouring in. All about a week from today. If you don't know what happens next Tuesday, it's the day that Google announced to be prepared for "significant impact" from an algorithm change to favor mobile responsive sites (as in penalize non-mobile sites) for searches coming from mobile devices. Google is generally ambiguous about the cause … [Read more...]

Spiders, Crawlers and Bots Oh My!

Webbots and WordPress

Bots, Spiders, Crawlers are all nick-names for the little programs that are constantly scouring the Internet indexing every file they find. You can see which Bots have visited your Website in your site's stats/logs. For example, Googlebot is Google's little indexing bot. If you do not see Googlebot in your stats -- that means Google is not visiting your site. These Bots are how search … [Read more...]

Ten Commandments of Search Engines

Ten Commandments of Search Engines

Time for a little updating to one of the most popular articles on this site! Even after Panda and Penguin where Google made it clear that we should be concerned about our site visitors first, on a daily basis I have clients who want to do the very things that Google has made clear are spammy, lack quality and will cause your site to not rank well. Both of those algos haven't even been run again … [Read more...]

Why I Left Facebook (and never really did G+)

So Done With Facebook

Yes, I have posts here discussing how to use Social Media. All those posts also note that you need to really "work it" for social to produce benefits. And, I can attest to that -- when I've been active on social media sites you do connect and find networking opportunities. You have LinkedIn, Twitter, Facebook, G+ and slews of others -- some more niche and market specific social sites. We are … [Read more...]

Trust is Gold Online; So is Going Social

Trust is Gold Online!

Trust is not something you can launch with a Website. Well, you can -- by having a credible, great looking site that has the visuals and content that instill a perception that lends to trust -- but that's not enough. Just as in the off-line world, trust is built with consistency -- over time. You can't "buy" trust; you have to earn it. Search algorithms have trust factors. For example, … [Read more...]