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Business is Business is Business

I’ve been doing this long enough to know what works, what’s pure hype and what site owners need to consider to learn how to do business online. That’s the reason many choose to work with me. They know they’ll get the straight scoop with no ulterior motive other than to ensure their success. Business is business. Yes, some of the “how tos” may be different between the... read more

Whose Your Mommy?

When times are tough, that’s when your marketing needs to get lean, mean, tight and toned. We don’t have the luxury of guessing or playing around to see what may or may not happen when marketing dollars are one of the first things folks look to cut from their ever decreasing budgets. Here is one market you need to think about how you can tap into. Moms! They are many times the primary... read more

Laziness in E-mail Addressing

When I get addressed as “Dear Sir/Madam” in any e-mail, I know the Sender is lazy. How do I know this? Because my sites are so me. With just one or two clicks you know that “Judith” is the person behind the site. I’m not a Sir, nor do I consider myself a Madam! So, if one wants to contact me with a business related e-mail and uses this greeting, I know they are probably not... read more

Do You Twitter and Tweet?

When I talk to clients about Twitter and tweeting, there is silence at the other end of the phone. Many have not heard of Twitter or know that when you use Twitter, you “tweet.” The main reason many do not know about Twitter is a vast majority are not yet Blogging — or if they are, they are not yet wholeheartedly involved as they should be to know, be aware of and use all the various... read more

Attn: Human — Are You Evolving?

With business online there is never a dull moment. Each day brings new opportunities, applications, scripts and ideas that you can integrate into your program. Sometimes it can be overwhelming when you look at all you can do, the potential, the opportunity! Unfortunately, all too often onliners become complacent. They just want things to work and in one fell swoop! They don’t want to have to... read more

Blog Right or Don’t Blog at All

Right now I have 3 Blogs. I used to have a couple others but there simply was not enough time for me to give each Blog the time it deserved. So I shut them down. I struggle at times to keep the three I have now up to snuff. Part of my job is to keep tabs, track trends and get a feel for what is going on “out there.” I subscribe to newsletters that keep me in the loop and check in on my... read more

Free vs. Paid Information

After the Web being in our consciousness for over a decade now we’ve fallen into several bad habits. The one I am going to talk about today is the habit of thinking that you can get any information you seek for free online and that that free info is correct, legit and reliable. You most certainly can find valuable and trustworthy information online. But you will spend a vast amount of your time... read more
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