Business E-mail & First Impressions
Probably several times each week through one of my Blogs or postings out there online, someone gives me a hard time about how I am too aggressive with my opinions when it comes to business e-mail etiquette and that I make a “big deal” out of nothing. To me, when it comes to business, e-mail etiquette is common sense — and a big deal.
They go on to say how all this “e-mail etiquette stuff” really doesn’t matter if you do a good job, if people know you, if you run a long time business. Who do I think I am setting these rules? Another “Who made you judge, jury and executioner when it comes to e-mail?” Yikes! Everyone judges you by your e-mail whether you know it or not! And, I’ve never known anyone who was executed for poor business e-mail skills, fired maybe but not executed. One has to then wonder how they run other aspects of their business.
There is nothing wrong with caring about how you are perceived especially in the rabidly competitive arena called online business. Most normal folks get up in the morning, take a shower, iron their clothes, groom their hair — all because they care about how they look and they want to make that all important good impression. Not necessarily because of what others may think but also because you want to put your best foot forward.
When you send an e-mail in all lower case, filled with typos and grammatical errors, what is the person on the other side of the screen to think about what it will be like to do business with you? Well, those who know you very well will probably shrug their shoulders and wonder why you don’t make these simple efforts to communicate like the professional they know you are. While those who don’t know you will form an impression about your business, attention to detail and credibility.
Some of these impressions include what level of education you may not have (educated folks communicate in an educated manner) and why you do not seem to care about how others will view you by simply communicating properly. Neither of which are positive.
First impressions happen and you can control what they will be and many times only have one chance to rise above your perceived competitors. Why not make the simple effort to practice proper Business E-mail Etiquette? The benefits are many and believe me — it won’t hurt!
At your service,
Judith
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I could not agree more about business e-mail etiqutte. Every single little thing you do gives away tiny signals about your approach to detail and how thorough you are.
These tiny bits of information can say so much. Both good, and bad.
Thanks for stopping by and taking the time to share your comments, Jennifer!
As I say so often — Perception is the ONLY Reality Online! ;-)
At your service,
Judith