New Sites and the Test of Time
Most new sites will go through a waiting period for around 9 months before search engines like Google will add them to their index. It’s also known as an aging delay or in Google’s case — the sandbox. See, now you have to pass the test of time.
This is basically a quality control type of move to index those sites that apparently have serious owners building sites with true value. Imagine if Google or any search engine were to have to index every single Web site that went live? They used to — no more.
This move was due to the fact that so many sites have no value to the masses or nor do they last very long either due to site owner unrealistic expectations or low levels of commitment. If you can’t last 9 months; you won’t get ranked.
For new Web sites, the old days of relying solely on the free/organic rankings as the only way of getting your site found is not a plan. Relying on organic rankings alone is not a solid business model. Business on or off-line requires marketing efforts. From Pay Per Click ads until your site gets out of the sandbox, to networking and other promotional activities, the days of thinking you can get found for free or without any effort amongst the 28 Billions sites currently online is simply naive.
So what is a new site owner to do in the meantime? You learn how to pass the test of time! You have this time to learn about Pay Per Click campaigns and strategies. You have this time to get your product inventory, service or delivery methods in place, tweaked and stabilized. You have time to investigate your target market and look at ways to attract their attention whether by networking or integrating other marketing strategies that help to bring you more visibility! You market!
You start your Blog. You start your affiliate program. You write articles and submit them to directories (of course, they have to be valuable — and no hypey-sales-pitchy stuff) so that you can gain more exposure for your new site. You join networks and share your experience and expertise to expose your new site to interested parties.
Several months or more from now when your site is finally in the indexes, don’t plan on “Top 10″ or even top page. It could happen, but let’s be more realistic that it probably won’t. Good rankings take time and are a work in progress — so don’t buy into the hype to the contrary.
Once you do get in the indexes, we then know what we have to improve upon and the statistical data will begin to accumulate. That data is exactly the information you need to know and review so you then can decide how to best to spend your time moving forward to improve your organic rankings.
To past the test of time you have to use it wisely.
At your service,
Judith
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