“They Said They Could Get Top 10 Positions for My Site!”
First, who is “they?” “They” are always popping up as the experts on advertising to zeppelins! I never seem to be able to get an answer when I ask who ” they” is… Second, “Top 10″ for what? Your specific keywords? Or, phrases “they” deemed “they” could accomplish that for you? Very important distinction folks!
Those of use who do White Hat SEO, which basically means our first priority is to our site visitors needs and experience, then to search engines, realize there is no wave of a wand or snapping of fingers to make Top 10 rankings happen. And, we don’t break or bend rules, use tricks or anything stealthy to satisfy either.
When it comes to Top 10 Positions the bottom line is you need to be strongly about the phrase being searched for. One of the 10 sites/pages amongst the billions out there that are more relevant, important or linked to than any others. Top 10 out of billions — does that put things into perspective?
The way you accomplish Top 10 rankings it to have a long term view and consistently work on your site to be the best it can be in its niche. Write articles, include a Blog (Search engines love Blogs!) and add white papers that all cater to what your target audience wants, needs, desires to know. That’s what makes rankings happen!
Without valuable information, you won’t get the links TO your site that are part of getting into the Top 10. Remember, not just any links will do — all links are NOT created equal.
At the end of the day, be leery, very leery of anyone who promises Top 10 rankings as though it were a matter of flipping a switch, using “stealth” tactics, linking farms or shuffling some keywords. You know better than that!
At your service,
Judith
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