Based on the latest Google algo changes and controversial effects, combined with the new layout of Google’s SERPs which are more paid advertising above the fold than not — one could answer this question with a resounding “YES!”. The infographic below shows how pay-per-click-ads are taking over Google and why that is a good thing for marketers.
Regardless of if there is an actual war or not or whether we like, love or love to hate Google — ads work. While this infographic (from WordStream who offers AdWords and PPC Tools) can be a bit overwhelming it is filled with a ton of great information including that it appears ads are getting more clicks than organic rankings!
Take a peak and let me know what you think… Are you PPCing? Did you do so because of the latest algo changes and how is that working out for you?
At your service,
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