Static HTML Sites are Soooo Turn of the Century…
I’ve been using WordPress since it’s birth over 8 years ago and Blogging for almost as long. I loved WordPress so much that I turned this very site entirely over to WordPress 8 years ago. Wish I could have done that sooner — but that’s just about when WordPress was born!
I no longer recommend static HTML sites to new clients. That makes me unpopular with those unwilling to embrace the current techno-environment. I find it uncomfortable to be paid to create something I know will not be effective, be taken as seriously or promote their brand as effectively as a WordPress site can accomplish with minimal investment.
vintage
-noun
the class of a dated object with reference to era of production or use
–adjective
old-fashioned or obsolete
Why wouldn’t you want to take advantage of the easy of use interface and ability to manage your own content and exposure that being on a CMS (Content Management System) like WordPress offers over a static, brochureware type site? The truth be told, only those who are not willing to embrace the technology of now still have static HTML sites. And, don’t think site visitors do not recognize that.
What is brochureware? Back in the day, that term applied to small 1-5 page type sites that had just the basic introductory blah-blah-blah but no substance. This was the info the site owner wanted visitors to know and nothing more. These site owners generally were so unwilling to embrace technology that they actually convinced themselves that glorified business card sites could produce results.
Now, I find I can’t help but include any static HTML site into that category. HTML sites do not offer the necessary interactivity, discussion, updates and social media that are the hallmark of companies who are embracing technology. Look like you are not embracing technology and that makes site visitors wonder what else you don’t want to deal with in the operation of your business.
If your comfort level does not allow you to be involved above and beyond e-mailing your “Webmaster” for inconsequential updates and tweaks to content that has not evolved since your site originally launched; then you really should question why you are online at all. No one is going to take you seriously in a day where customers expect so much more interaction and transparency on sites like Twitter, Facebook and LinkedIn (minimally!).
The online business environment has been heating up. Über competitive is an understatement! Online business has always been an interactive medium; but initially one that site owners could decide as to how much they wanted to interact and still do relatively well. That no longer holds true. If you want success or any quantifiable results you no longer have the luxury of having a Web site on your terms. Well, you do — but your competitors will thank you for staying in the last century.
You have to be involved, interact, sell online if apropos, network and be social or those sites (a.k.a. competitors) that do will get the traffic and new customers. See being social means engaging your site visitors and sharing your expertise and knowledge in real-time. Human beings are by their very nature social beings — as evidenced by all the online communities that now have everyone’s attention.
Sites like Facebook, LinkedIn, Stumbleupon, Twitter, Technorati, Sphinn, Digg and others, are changing how businesses are communicating with their market. If your competitors are properly embracing this environment and you are not, how can you honestly expect any weighable results? The answer is you can’t. If you still have a static HTML site — time to take things up a notch!
This is a movement, a shift, an evolution that serious business owners must embrace moving forward if they are genuinely serious about their success.
~ John F. Kennedy
At your service,
Your WordPress Consultant
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