Do You Understand Google PageRank?

Most site owners do not. They think it is an “opinion” that someone at Google arbitrarily comes up with. Many times the site owner thinking their site is much better than what Google’s PageRank indicates.

PageRank is not about “thinking” a site is good or not. It is about the numbers and the data. The data that Google has reflecting the quality of the links to your site that are apropos to your site’s topic and target market.

Google’s PageRank is something that some folks live and die for. Personally, I use Page Rank as a guide; an indication of the quality of a site in general — but not the end-all-be-all. As Google explains:

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”

For the all the details, you can review Google’s explanations about how PageRank works by searching the Official Google Webmaster Blog.

Only by understanding (not assuming) how PageRank works can you use that information to your advantage and work towards increasing your visibility on Google.

At your service,
Judith