Back in the day, setting up and managing your Pay Per Click campaign was no big deal. Now, with all the testing, tuning, modifying and tracking that are required to run effective campaigns (yes, multiple if you are doing things right) and you’ve got yourself a full fledged science fair project.

I know from discussing the topic of their PPC efforts with my clients that they are not into, up to or willing to do all that is required to run campaigns that produce conversions and/or know why the conversion numbers are not what they desire. Nor do they have the budget or inclination to pay a professional the time it will take to manage their program for them.

Here again, we have that dilemma where, online business folks don’t want to pay someone to do it properly but to learn how to do it themselves requires way to much of a learning curve to entertain. I get that. However, to particiipate online you have to rise to the occassion and embrace the realities of what online success entails. To just throw up a PPC campaign without approaching it properly is simply throwing good money after bad.

I found a useful post today at one of my fav blogs that can help those who find themselves in the frustrating position of having PPC campaigns that are not producing.

The post starts out with the two main concerns I hear about every day — spending allot and not knowing if there is any ROI.

“You’ve decided it’s time to get online and what easier way than by starting a PPC campaign? Google has made it so simple that with a few clicks you are well on your way to Digital Marketing Success.

except

you seem to be spending a lot of money.

and

you’re not really sure if it’s making you money.”

You can and should read the full article if you have any PPCs running — you will learn something new that you can apply or amend.

Small Business PPC - 26 Mistakes That Cost You

One could say, as some commenters have, that even 26 tips are too much information. Well folks, this is informaiton technology and it is what it is. Use this information as a way to protect your investment and spend your hard earned dollars wisely. Information is power; but only if you use it.

Read the full article and apply these tips to your program — your wallet will be glad you did!

At your service,
Judith

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