…the most compelling form of marketing is one that establishes a rapport between our organization’s expertise and those who care. ~ Justin Talerico
[ Article: Why 'Social Conversion' Is A Term You Should Know ]
The above article is a good read for any Web site owner or online marketer in order to continue their understanding of the benefits and integration of social media. If you are one of my clients or read any of my stuff, I’m big on social media and Blogging because of the opportunities it provides to connect with your market. Do not make the mistake of underestimating the fact that every single thing we do online or with our Web sites is marketing. Every bit, byte, graphic, e-mail, post, article — everything!
When reading this commentary, with the quote above in the very last paragraph, Justin hit a home run — heck, a grand slam! That one line says it all! Online, at this point in time, every serious business should be leveraging their organization’s expertise with those who care! You do this by being social and using all the tools that are currently at your disposal to start this important dialog.
You cannot be everything to everyone; nor is it even wise to attempt to be so. But by doing what you do best, typing about it and sharing your experience freely — being “social” — those who care (your market, your target customers, your suppliers, your partners) will welcome the opportunity to be part of the conversation.
At your service,
Judith
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