Static HTML Sites are Soooo Turn of the Century…

I’ve been Blogging for years. Have 3; with several others on my idea plate. I loved WordPress so much that I turned this very site entirely over to WordPress last fall. Wish I had done that sooner! At this moment in time, I would actually be hard pressed to recommend a static HTML site to any new client.

Why wouldn’t you want to take advantage of the easy of use, ability to manage your own content and exposure being on a CMS like WordPress offers over a static, brochureware type site? Brochureware… that term use to apply to small 1-5 page type sites that had just the basic introductory blah-blah-blah but no substance.

Now, I find I can’t help but include any static HTML site into that category that doesn’t allow interaction, discussion, updates and the client’s ability to be involved above and beyond e-mailing their “Webmaster” for inconsequential updates and tweaks to content that has not evolved since their site originally launched.

The online business environment has been heating up. Über competitive is an understatement!
This has always been an interactive medium; but one that site owners could decide as to how much they wanted to interact and still do relatively well. That no longer holds true.

You have to be involved, interact, network and be social or those sites (a.k.a. competitors) that do will get the traffic and new customers. See being social means engaging your site visitors and sharing your expertise and knowledge in real-time. Human beings are by their very nature social beings — as evidenced by all the online communities that now have everyone’s attention.

Sites like Facebook, LinkedIn, Stumbleupon, Twitter, Technorati, Sphinn, Digg and others, are changing how businesses are communicating with their market. If you still have a static HTML site — time to step it up!

If you missed my post on the 25 Social and Media sites you should consider participating at, check it out and get involved! This is a movement, a shift, an evolution that any serious business owner with a Web site needs to embrace moving forward. Be there or be square!

At your service,
Judith

Tweet This