Don’t Forget About Magazines

Part of an overall comprehensive marketing strategy is to make sure that your market is aware of your existence and/or finds you when looked for.

One venue I have always found effective is targeted off-line publications where you know your market is the person turning the pages. With a great URL and a catchy line, a relatively small ad can work wonders. In print, ad costs are valued based on size and reach. If you can get away with a smaller ad that generally is the least expensive way to go.

If your domain is too long, or not that memorable, register a shorter catchier version specifically for use with your off-line ad buys. Using this specific domain, you an then track, through your Web site statistics, those who actually used that URL to go to your site — in other words a direct correlation to the effectiveness of your ad and/or the publication.

A recent study showed that ads with Web addresses were up to three times as likely to drive readers to a Web site. The biggest increases came in the home, women’s service and travel categories, where ads including URLs were 103%, 98% and 186% more likely to drive readers to an advertiser Web site. Ads with URLs in the fashion category also did well, producing a 52% bump. Wow! Don’t you wonder about the potential your market may hold?

Read the entire article here:
Click-Happy Readers Respond To URLs In Mag Ads

So, go get some new domains and check out the off-line opportunities!

At your service,
Judith

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