Archive for April, 2008

Apr

E-mail Settings 101

One of the services I offer my clients is helping them to configure their e-mail programs so they can use their dot com address instead of the e-mail address provided by their ISP. Very important from a perception and marketing POV.

However, increasingly ISPs are not favoring those who use their own dot com e-mail address in the From: field. For example, e-mail problems may develop if you are trying to send through an ATT server without an ATT e-mail address in the From: field. In theory, this makes sense if you think about it. Why should ATT allow just anyone to send through their servers? Your ATT e-mail address is your username and proof you are a customer authorized to send through their network.

Notice I said in theory. I’ve heard of ISPs charging customers more to use their dot com address — to which I respond, time to get a real Web site server that comes with an SMTP (outgoing) mail server.

Over the past decade, I have probably helped with hundreds if not thousands of e-mail settings; in particular Outlook settings which have the propensity to be slightly different depending on which version of Outlook someone may have installed. More so recently as provider’s SMTP servers (that’s your outgoing mail server) began choking on non-system addresses in the From: field. Why has this become an issue/problem? Spam! As well as cost and security concerns.

This situation will continue to increase so it’s best we all understand the basic settings in our e-mail program that allow us to send and receive e-mail.

Your incoming mail server is usually your “POP3″ server. In that field of your e-mail program will be the server from which you are downloading your e-mail. For example if you are one of the servers I recommend, that would be: mail.yourdomain.com. Most times port 110 works just fine. (Web hosts will tell you what their specific settings are on their Help pages — read those!)

The other set of e-mail settings is your outgoing server — called SMTP. This setting is provided by your Web Host or ISP and usually looks like this: smtp.ispsname.net — just an example — check those Help pages. If you are on my servers, it would be smtp.yourdomain.com.

For outgoing servers there are generally two port setting 465 using SSL or and 587 using TLS. SSL and TLS are encryption settings that are dependent on several factors. Your ISP, your hosting company and even which version of Outlook you are on.

When e-mail settings are correctly entered in the appropriate fields — they work. So when you are experiencing e-mail issues here’s a check list for Outlook users:

Check that you have your e-mail address (username) and password correctly typed. Passwords are case sensitive so type them as they were provided and for both your UN and PW make sure there are no trailing spaces after each that could make them incorrect.
In the Outgoing Server Tab make sure the box next to “My outgoing server (SMTP) requires authentication” is checked. Also select the radio button next to “Use same settings as my incoming mail server.”
In the Advanced tab. Make sure your SMTP server is typed exactly as provided by the ISP or hosting company whose SMTP server you will be using — again double-check that there are no trailing spaces.You have two options available for the Outgoing Server (SMTP) settings:1. Set the Outgoing server (SMTP) port to 465 and select SSL from the “Use the following type of encrypted connection” drop-down menu.2. Set the Outgoing server (SMTP) port to 587 and select TLS from the “Use the following type of encrypted connection” drop-down menu.

Whenever you get e-mail errors, whomever you are going to contact for support will need to know the exact, specific word-for-word error message you are receiving in order to help you. Generalities or a summary will not suffice. You need that entire error message as that will indicate what settings you may have wrong.

Here is a resource from Microsoft about Outlook errors:

How to troubleshoot error messages that you receive when trying to send and receive e-mail in Outlook and in Outlook Express

And here is a page that explains some of the SMTP errors you may receive:

Understanding SMTP error codes

In my experience, when e-mail settings are correct everything works just fine. The culprit is usually a typo, trailing space (a space after an username or password) or one of the settings mentioned above not being correct. One should not assume the server, ISP or anything else is a problem or “not working” until you have verified the above as the majority of errors are due to users incorrectly inputting settings.

After verifying everything is correct, before you call for support, write down the exact error message you are receiving. Having that error message and a general understanding of the issues discussed here will make the trouble-shooting process go much smoother and will be appreciated by those whose job it is to help you get your e-mail flowing.

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Apr

Online Quantity vs. Quality

Posted by: Judith in Marketing, Musings | Blog, Online Business, SEO | SEM, Web Design

Online there is this misconception that more is always better. More times than not, more can be ineffective and have a negative impact on what you may be ultimately trying to accomplish.

When does quality outweigh quantity?

… when it comes to the incoming one-way links to your site.
… when it comes to all the junk search engines index.
… when it comes to your Blog postings.
… when it comes to your per page keyword targeting.
… when it comes to your Meta title and keyword tags.
… when it comes to sharing personal information.
… when it comes to length of pages.
… when it comes to Web site inquiry form fields.
… when it comes to the number of clicks to get to a desired point.
… when it comes to the keywords in your PPC campaigns.

Of course this can all be subjective and include exceptions. What do you think?
Where do you see quantity being served up rather than quality in the online world? And where should quality be considered before quantity?

At your service,
Judith

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Apr

What Will You Be Like to Work With?

Posted by: Judith in Musings | Blog, Online Business, Rants

Any established consultant with a good reputation will tell you that being selective of who you commit your time, resources and experience to is simply a wise business decision. For one-person shops like mine that pride themselves on personalized customer support, doing so is a necessary time management and customer service quality issue. I only have so much time in a day!

I am here to help those who are willing to make the appropriate efforts and investment in their online business to ensure their success. If a client wants to know what is involved and be challenged to become the onliner they need to be to thrive online — I’m their gal.

Nothing less than a candid initial discussion about each side’s expectations will do. For those who do not like, choose to argue about, disregard or minimize the reality and truth of what will be involved for them to reach their stated goals, to me, that is a red flag. That red flag puts one of those thought bubbles over my head that says “Then, why are you talking to me and wasting both of our time?”

Impressing a potential partner when contacting them with your inquiry will help them separate the wheat from the chaff. For example, cryptic one sentence “inquiries” do not reflect that your project has potential worth perusing. However, by communicating in a courteous and respectful manner, this lets likely partners on both sides know what it will be like to work together.

Be open to partners who want to know that you are serious, that you are committed to your own success, that take the time to clarify inaccurate perceptions so that you have at the very least a basic understanding of what is involved from both cost and time requirements. Those who reflect this level of concern to you before any money is exchanged are those most likely to help you get to where you want to go.

At your service,
Judith

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