Have you ever clicked on a sponsored ad for a particular product or service to only land at the site where the product or service you are interested in isn’t the focus of the page — or even on the page for that matter?  This is called landing page lost opportunity causing most folks to dive for the back button! At the very least, you need to have customers land on a page that caters to their specific query with a call to action to close the sale!

Dr. Ralph F. Wilson is one of the guys who has been online from the start that I have kept in touch with and followed over the years. He offers down-to-earth real-world information based on the fact and reality of what you need to know and do to thrive online. My kinda guy!

Dr. Wilson has been so kind as to allow me to offer to you his absolutely unique 83-point checklist to remind you of all the elements you should be considering when developing a landing page, so that you can boost your conversion rate as high as possible.

You’ll find this comprehensive checklist extremely useful — and if you like it and want more details (and you will and should),  consider buying his book on the topic — a worthwhile investment!

Landing Page Checklist from How to Develop a Landing Page (2008)
by Dr. Ralph F. Wilson

At your service,
Judith