When I discuss online marketing, you’ll often hear me mention your “marketing arsenal.” There is no one thing to do, one thing to buy, one thing to set up that can be considered your sole marketing effort that allows you to sit back and watch the dollars roll in as many would like to believe. Online marketing requires ongoing effort, testing, activities, participation — for perpetuity. This is the nature of the online beast.

Your marketing arsenal includes a plethora of activities, from SEO, SEM, to PPC, Blogging, Networking, eZines, Article Writing, Social Networking, ad buys and the list goes on. This is interactive technology after all and the more you interact; the better you will do.

What many overlook is how advertising off-line can be an extremely effective way to drive traffic to your site. Of course your domain, ad text and ad placement and design can all affect how many will remember your ad and go to your site. When done properly, you will see a spike in your site’s traffic and you’d better be ready to convert those visitors!

I read an interesting study on the value of off-line advertising driving visitors to Web sites and thought I would share that with you today.

Print Newspaper Ads Drive Online Research, In-Store Purchases

So with all you do online; at the end of the day don’t forget about all the off-line venues that can help to expose new customers to your site!

At your service,
Judith