Over the past year, I’ve experienced even my plain text, no graphics or attachment e-mails getting blocked by the other side because I inadvertently did something spammy.

In my case, it was usually the original e-mail I was responding to was spammy (way formatted, had an embedded graphic, etc.) contained within that took my reply right with it — blocked!

The fact remains that e-mail is not a brochure nor was it ever meant to be a fancily fonted graphically enhanced message. Although the temptation is there because the tools to do so are available in your e-mail program, if you are serious about your e-mail getting through, you need to be a “plain Jane” so to speak.

Why would formatting, embedding and such tools exist if they are now causing so many legitimate e-mails from getting through the network? Well, the answer is simple. Back in the day who would have thought that commercialism would so corrupt this communication tool is such a way as to necessitate the need to start blocking spammers. Heck, the word spam used to mean luncheon meat!

When it comes to business, it is best you type your e-mail properly from head to toe while being concise and clear about your message without having to rely on any formatting, caps or embedded graphics. I’ve typed about this topic before here on my Blog, but many ignore my advice because they still want their photo, their logo or that fancy colored font to be seen in their business e-mails. Fine… then know you risk your e-mail getting blocked. You simply can’t have it both ways.

If you do get an e-mail returned due to “policy reasons” you know the system on the other side picked up on something spammy within your e-mail. You can check to see what that may be by using this free tool online that checks the content of your e-mail called ContentChecker.

And for those who didn’t catch my article on the topic yet, give it a read now and ensure your e-mails get through to their intended parties: How To Avoid Looking Spammy.

At your service,
Judith

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This entry was posted on Monday, January 14th, 2008 at 11:15 am and is filed under E-mail Tips, Marketing, Musings | Blog, Online Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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