Web Site Investment vs. Expense

As with anything to do with starting a new business or keeping an established business healthy, how you approach important issues is critical.

With Web sites, all too often I see site owners approach the cost of having a Web site as an expense when they should be viewing these expenditures as an investment.

When advice is given a healthy portion cut corners or disregard experienced and proven recommendations to save $50 here or a couple hundred there. This tells me they have the wrong point of view and that most likely their site will not reach any tangible goals.

If a couple hundred dollars that when spent can have long term gain is declined, we simply are not making our decisions for all the right reasons. If only a couple hundred bucks is something you cannot afford, you may want to consider shutting down.

Online business as with any off-line enterprise has costs that are upfront and ongoing. If one doesn’t want to spend that kind of money and prefers to do it on a budget, success can still be attained, but then you darned well better be prepared to work harder at the things that have no cost other than your time. Ah…. there’s the rub!

Those who don’t want to incur a monthly fee that ensures ongoing success are typically also those who don’t want to spend their time doing all the things that couple hundred could automate or that are necessary to gaining exposure online.

It’s crystal clear folks. Spend the money and spend the time and you have a chance. To disregard the billions of Web pages currently online and the hundreds of thousands going online daily is naive. There are a healthy group of those sites willing to invest both time and money — because they want to be found, they want to be taken seriously — they want to succeed!

At your service,
Judith