As I have for the past 12, at this time of year I always review my business and think about what I would like to accomplish in the year ahead. This is when I make changes to my policies, my operations — my methodology on how I choose to run my business. Here’s my top 5 moving into 2008:

1. Redesign my site. Done.
2. Revamp my voice to site visitors. Done.
3. Identify potential clients truly up to the challenge an online business requires. Work in progress…
4. Not work with those who are demanding, rude or do not pay their bills on time. Work in progress…
5. Create a personal project list and make that a priority. Work in progress…

Many of my clients, new and old alike, have e-mailed with positive comments about my new relaunched site and tone. Many commenting that my new site is more “me.” My old site was well, old. Although a good site based on being effective and the contacts it generated, one day, I woke up and didn’t like it anymore.

This epiphany was inevitable. I was no longer comfortable with the approach my site portrayed to those who didn’t know me. Something that had been eating away at me for sometime because I realized that to actually make the magnitude of changes I wanted would take time — lots of it. As it turns out 5 weeks of every free moment (on weekends too) to create this new site before my target date of the end of this year.

For years I thought it best to give the “corporate feel” to my site. This included all the blah-blah-blah and pages that simply did not represent my current modus operandi.

Now, my tone is a more relaxed reality based approach that comes naturally to me. I am just a one-woman-shop, that gives personal attention and service to an elite group of folks who when they read my words my approach rings true for them.

If while at my site and a light bulb goes off — then we probably can work together. However, if you feel online business sounds like too much work, commitment, expense, learning and doing — it is probably best you skip my contact form.

For those that appreciate a consultant that treats them with respect (and returns the courtesy) and doesn’t sugar-coat the truth or hide the reality of what they need to know; it’s going to be a sweet 2008!

At your service,
Judith