As I have for the past 12, at this time of year I always review my business and think about what I would like to accomplish in the year ahead. This is when I make changes to my policies, my operations — my methodology on how I choose to run my business. Here’s my top 5 moving into 2008:
- Redesign my site. Done.
- Revamp my voice to site visitors. Done.
- Identify potential clients truly up to the challenge an online business requires. Work in progress…
- Not work with those who are demanding, rude or do not pay their bills on time. Work in progress…
- Create a personal project list and make that a priority. Work in progress…
Many of my clients, new and old alike, have e-mailed with positive comments about my new relaunched site and tone. Many commenting that my new site is more “me.” My old site was well, old. Although a good site based on being effective and the contacts it generated, one day, I woke up and didn’t like it anymore.
This epiphany was inevitable. I was no longer comfortable with the approach my site portrayed to those who didn’t know me. Something that had been eating away at me for sometime because I realized that to actually make the magnitude of changes I wanted would take time — lots of it. As it turns out 5 weeks of every free moment (on weekends too) to create this new site before my target date of the end of this year.
For years I thought it best to give the “corporate feel” to my site. This included all the blah-blah-blah and pages that simply did not represent my current modus operandi.
Now, my tone is a more relaxed reality based approach that comes naturally to me. I am just a one-woman-shop, that gives personal attention and service to an elite group of folks who when they read my words my approach rings true for them.
If while at my site and a light bulb goes off — then we probably can work together. However, if you feel online business sounds like too much work, commitment, expense, learning and doing — it is probably best you skip my contact form.
For those that appreciate a consultant that treats them with respect (and returns the courtesy) and doesn’t sugar-coat the truth or hide the reality of what they need to know; it’s going to be a sweet 2008!
At your service,
Judith
