Headlines, Web site copy, calls to action. These are all critical ingredients that make your Web site sell! How many site owners actually integrate effective copy, headlines and calls to action? Very few and their lack of orders and inquiries reflect this! Read the rest of this entry »

You’d better be!

If you want your online business to survive and thrive, you need to be having fun! At least several times each week, potential clients call me for business ideas or suggestions for “things to sell” online. They don’t have a business concept or a product they believe in. They are just looking for some way to jump on the online bandwagon and get their hands on the supposed riches everyone else is making. Read the rest of this entry »