“Wanting” vs. What’s Right

I have a point where I go into “tell and do mode.” This usually happens when after asking for my advice, the client proceeds to ignore my over a decade of experience and online success, in lieu of what they “want.” (Don’t ask the questions if you don’t care about the answers…)

What some clients want is more important than the essential considerations that I provide, which if ignored, could negatively impact their program in one way or another. Whether it be those top search engine rankings they feel they deserve without effort or usability issues that make potential customers have doubts about their legitimacy, recommendations are minimized or ignored.

If you choose to work with a professional whose experience and track record speaks for themselves, you need to rely on their advice to help grow and nurture your program. Know they have your best interests at heart and trust them. If you don’t trust them to guide you in areas you have no expertise or experience in, why are you working with them in the first place?

Successful business owners rely on and are open to all mentors, information, data, recommendations, processes and methodologies they know they are not an expert in to fill the gaps so they can succeed.

To disregard fundamental recommendations solely because those recommendations are not what you “want” based on no other business related criteria to ignore the advice given; is not the way to run any business.

And wouldn’t that be a shame considering you actually had the experience and knowledge available to you to know otherwise?

At your service,
Judith