Natural SE Ranking Obsession

Most Web site owners are obsessed and extremely frustrated with their natural (free) search engine rankings. They want to pull for every word combination someone may use to find them.

Better rankings, “Top 10″ or at least top page of the SERPs (Search Engine Results Pages) are important. It is possible, but not probable for most sites because although the site owners want those rankings they are unwilling to do what is necessary to attain them.

Great search engine rankings don’t happen by osmosis, simply because you want it to, or because you are good at your profession or because you think you have a better site than those above you. Even having a great looking site if not planned, structured and written, marketed and grown with rankings in mind — in the first place — will not attain the listings everyone salivates over.

It is what it is folks! You need the code and structure the search engine crawlers can read. You need to be relevant to what you want to be found for — extremely relevant to get on that top page. You need concentrated targeted content that caters to customers and crawlers alike.

Most of all you need to be realistic about the competition and saturation of the market you are trying to penetrate. You have to be prepared to be as aggressive as necessary to reach your goals or it simply doesn’t happen. Without this methodology; you’re lost.

Yes, you can spend time and money looking for “solutions” that negate the facts of how to get great rankings. But you’ll just be wasting time and throwing good money after bad. The sooner you embrace the reality of what it takes to attain great rankings over the long haul, the sooner you will enjoy ROI.

At your service,
Judith