As many as you need to reach your goals! If you just want a business card/brochureware site where folks can contact you or ask questions, a simple starter site may do. But one has to be realistic and realize that a starter site is just that — a start. Any starter site, where the site owner would like to experience ROI, has to be created with plans to grow the site as needed and as market conditions dictate.
When it comes to search engine rankings, the more pages the better. And no, that does not mean babbly useless keyword stuffed verbiage in existence solely to increase the number of pages in your site to manipulate rankings. Unique valuable information worth linking to is what works best.
When you have useful individual pages targeting just one topic or issue, you kill two birds with one stone. You create a concentrated topical page on that issue or topic for search crawlers to index and you give your site visitors information on the one topic they may be seeking at that point in time.
Having mile long pages simply to avoid per page costs by cramming all your information into one “page” that scrolls endlessly is poor design from a usability POV. It also hampers good rankings because the page is about too much to be solidly about any one (or two) things to rank relevantly.
Look at your site as an archive, library or gallery of everything that has to do with your product and service that you will grow perpetually. Web sites should be looked at as a work in progress that is never completed. There will always be something to add, change or integrate!
Getting found, instilling confidence and encouraging inquires is what you want to accomplish, right? Not hesitating to add pages will help you accomplish just that.
At your service,
Judith
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