Business is Business is Business

I’ve been doing this long enough to know what works, what’s pure hype and what site owners need to consider to learn how to do business online. That’s the reason many choose to work with me. They know they’ll get the straight scoop with no ulterior motive other than to ensure their success.

Business is business. Yes, some of the “how tos” may be different between the on and off-line worlds but the bottom line is business. To succeed online, just as in the off-line world you need a desired product or service that is priced right for the market. You need to run your Web site or eStore with the same level of seriousness as you would any off-line brick and mortar.

This is where selective methodology’s comes in. Business owners who are not well versed in online business practices seem to be solidly of the opinion that the can selectively pick and choose what they want to pay attention to or do. As though regardless of proven strategies and tactics that someone like me would advise, if they don’t like them or if they take too much time or money, the can safely be ignored. Believe this at your own risk.

Issues like competitive pricing, or even if one is entering a saturated market in the first place are blatantly ignored is lieu of an idea being positioned for failure. It doesn’t matter if your pricing is not in line with the value or quality of your service? It doesn’t matter if your target market is one that is being aggressively attacked by those who’ve been online for a decade already building brand and trust? Of course it matters!

How about responding to site inquiries with no clue of any professionalism or education — looking like you’ve never made it out of the sixth grade. “E-mail Etiquette isn’t necessary! I don’t have to pay attention to those details.” It is necessary and those “details” can make or break you.

No business plan, no idea of where you are going to get customers or site visitors, no clue as to if your “idea” is even viable enough to invest any time or money in isn’t a concern? It sure should be.

Business is business is business. Having an online business does not negate solid business planning. Having an online business doesn’t mean you communicate as though you are illiterate. Having an online business doesn’t mean you can charge what you want regardless of the reality of your online competitors.

One can hide their head in the sand or go to some dark corner and play mushroom and pretend all these issues are of no consequence. Then you wonder why search engines have an ageing delay that makes new sites survive online for 9 months or more before being index.

Business is business is business. Period.

At your service,
Judith