Whatever it takes to compete in your market. The most you can afford to have a fighting chance to be taken seriously and for site visitors to have confidence in doing business with you.
I’ve seen great sites for $1000 and over-priced sites in the 5 and 6 figure range. It isn’t as much what the cost is or should be, it is creating a presentation that will produce the desire results.
You can even build your own Web site for nothing except the cost of your time. But will you create a site that will provide the necessary ingredients to ensure your success? Probably not. WYSIWYG (What You See Is What You Get) editors like FrontPage do not compensate for a lack of color sense, marketing considerations during the development process, intuitive design and the staples that need to be in place to provide the perception of legitimacy.
How much should a Web site cost? How badly do you want to succeed?
At your service,
Judith
- You Can’t Always Have What You Want
- What Should a Web Site Cost?
- Where Are Thee with the Top Three?
- Web Site Cost Overview
- Can You Build and Maintain Your Own Site?
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