Brochureware is Nowhere

Back in the day, it used to be O.K. to have a basic Web site with the same type of info you would have on your business card or an off-line brochure. Hence the term “brochureware.”

Now, in the year 2007 brochureware is nowhere! The bar has been raised — really high. If a site owner really thinks they can put up a brochureware site, get found in search engines and have the inquiries flow in — they are kidding themselves.

Anyone who works with me is advised very clearly the reality of getting found, what they need to do to be considered viable as well as the considerations to reach their goals. Whether that be to be in top 10 or top page. It won’t happen by osmosis.

Inevitably, I get an e-mail after their launch that states “Why isn’t my site in the Top 10?” or “Why can’t I find my site on the search engines?”. This from site owners who disregarded all the information I provided, who haven’t done a thing to their site for a very long time (sometimes years), or who haven’t reviewed the articles on my site that tell them exactly, precisely how to get found in search engines; how to get good search engine rankings.

Rankings do not just happen because you have a nice site that blathers on all about you. Rankings happen because you update your site constantly with valuable information for your target market with articles, how tos, white papers. Add a Blog! Add a discussion forum. Add an online directory; and article library. Keep on adding, building and growing!! Your Web site should be viewed as a work in progress; for perpetuity!

When your site becomes a resource for your site visitors rather than purely a brochureware contact site — then, and only then will you get good rankings, get found and enjoy the inquiries that will follow.

At your service,
Judith